Senior Field Marketing & ABM Strategist (West Coast)

Serval; San Francisco (CA); Sur place; USD 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Impact on product offering

Growth opportunities

Culture of innovation

Résumé du poste

Serval, the AI-native enterprise service management platform, is seeking a Senior Field Marketing & ABM Manager to lead high-impact field programs and 1:1 ABM plays for strategic accounts on the West Coast. You’ll partner with Strategic Sales to design experiences, orchestrate ABM across channels, and push innovative tactics while expanding the field presence.

You’ll drive cross-functional collaboration with Sales and Marketing, manage programs that generate pipeline, and adapt quickly as we

Qualifications

• 5-7+ years experience in field, experiential, and ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
• Comfortable moving fast, experimenting, and adjusting in real time.
• Strong collaborator who earns trust with Sales quickly.
• Comfortable with 25% travel, up to 50% seasonally.

Responsabilités

• Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
• Design 1:1, 1:few, and 1:many field marketing experiences that align to active opportunities and target accounts.
• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
• Track impact through account engagement, pilots started, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
• Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Connaissances

Field marketing

ABM marketing

B2B marketing

Data analysis

Account-based campaigns

Sales collaboration

Creativity

Speed of execution

Cross-functional teamwork

Travel readiness

Outils

Salesforce

HubSpot

6sense

Demandbase

Description du poste

Serval, the AI-native enterprise service management platform, is seeking a Senior Field Marketing & ABM Manager to lead high-impact field programs and 1:1 ABM plays for strategic accounts on the West Coast. You’ll partner with Strategic Sales to design experiences, orchestrate ABM across channels, and push innovative tactics while expanding the field presence.

You’ll drive cross-functional collaboration with Sales and Marketing, manage programs that generate pipeline, and adapt quickly as we