Field Marketing Manager

imagino; Boston (MA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Equity

401(k)

Unlimited PTO

Home-office stipend

Career growth

Job summary

imagino is seeking a US Field Marketing Manager in Boston to lead regional marketing strategy and programs that accelerate pipeline and boost brand presence. You will align with Global Marketing, European HQ, and US Sales to execute high-impact campaigns, events, and ABM playbooks.

With 4–6+ years in B2B marketing, you’ll drive regional plan execution, ROI optimization, and cross-functional collaboration, ensuring messaging resonates with US buyers and executives.

Qualifications

• 4–6+ years of experience in B2B field marketing, event marketing, or ABM.
• Proven track record collaborating with enterprise sales teams.
• Outstanding organizational and project management skills.
• Exceptional written and verbal communication with C-suite engagement.
• Willingness to travel 25–35% within the US and 1–2 trips to Europe.
• Proficiency with CRM and marketing automation platforms (HubSpot or similar) and event management tools.
• Bonus: experience working with a European head office.

Responsibilities

• Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals.
• Plan and manage end-to-end regional events (trade shows, executive roundtables, VIP dinners, webinars, digital events, roadshows).
• Own the US field marketing budget with a focus on high-ROI allocation.
• Partner with Sales Directors and Enterprise AEs to identify target accounts and build bespoke ABM playbooks.
• Translate global initiatives into localized, actionable campaigns and enable sales on campaigns.
• Track and report on marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity.

Skills

B2B field marketing

Event marketing

ABM

Sales alignment

Written and verbal communication

Travel readiness

Tools

HubSpot

Marketing automation

Event management tools

Job description

Join imagino as US Field Marketing Manager – Boston (US)

Ready to shape the future of customer engagement in the US? imagino is looking for a dynamic Field Marketing Manager to lead our regional marketing strategy and help scale our presence across the United States!

Who we are

imagino is a low-code, AI-powered Customer Engagement Platform (CEP) that unifies siloed customer data and delivers personalized, omnichannel experiences in real time.

We combine the power of Customer Data Platforms (CDPs) with advanced engagement and journey orchestration capabilities—powered by zero-copy technology and AI—to help brands reinvent how they connect with customers.

Founded in 2017, we’re 100+ strong across Paris, London,… and now Boston!

As our US Field Marketing Manager, you’ll be the strategic bridge between our Global Marketing team, European HQ, and the US Sales organization. You’ll own the strategy, execution, and optimization of regional marketing programs that accelerate pipeline, boost brand awareness, and drive meaningful engagement with enterprise accounts.

What you’ll do:

• Regional Strategy & Execution: Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals. Plan and manage end-to-end regional events (trade shows, executive roundtables, VIP dinners, webinars, digital events, roadshows). Own the US field marketing budget with a focus on high-ROI allocation.
• Sales Alignment & ABM: Partner with Sales Directors and Enterprise AEs to identify target accounts and build bespoke ABM playbooks. Act as a marketing consultant to sales, translating global initiatives into localized, actionable campaigns. Enable the sales team on upcoming campaigns, event follow-ups, and collateral.
• Campaign & Content Localization: Adapt global campaigns, landing pages, and content to resonate with US buyers. Collaborate with product marketing and content teams to ensure messaging is relevant and impactful. Leverage regional customer stories to build advocacy and peer-to-peer networking programs.
• Analytics & ROI Optimization: Track and report on the performance of all regional activities—focusing on marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity.

What we’re looking for:

• 4–6+ years of experience in B2B field marketing, event marketing, or ABM (SaaS/tech experience is a big plus!)
• Proven track record collaborating with enterprise sales teams and regional leadership
• Outstanding organizational and project management skills—you can juggle multiple high-stakes events and campaigns with ease
• Exceptional written and verbal communication skills, with a polished presence for C-suite engagement
• Willingness to travel 25–35% within the US + 1–2 trips/year to Europe
• Proficiency with CRM and marketing automation platforms (HubSpot or similar) and event management tools
• Bonus: experience working with a European head office

The perks:

• Founding role in our US go-to-market strategy
• Comprehensive health, dental, and vision coverage
• Attractive compensation + equity
• 401(k) with company match
• Unlimited PTO
• Home-office stipend
• Real career growth in a fast-scaling company