Field Marketing Manager

RevPilots; United States; Hybrid; USD 135,000 - 150,000; Full time

Job summary

A leading retail technology firm is seeking an experienced demand generation professional to develop and execute marketing strategies. This hybrid position requires expertise in B2B enterprise technology and the ability to localize strategies for North America. Responsibilities include designing integrated campaigns, leading regional events, and collaborating with sales teams to drive revenue growth. The ideal candidate will have 7-10 years of experience and proficiency in Salesforce and HubSpot, along with analytical skills to optimize performance.

Qualifications

• 7-10 years of B2B Enterprise technology demand generation experience.
• Strong proficiency with Salesforce and HubSpot.
• Cross-functional collaboration and sales partnership skills.

Responsibilities

• Design and run integrated campaigns across multiple channels.
• Lead regional events and partner co-marketing efforts.
• Own quarterly pipeline targets for North America.
• Execute account-based marketing (ABM) plays.
• Partner with sales and enable revenue growth.
• Instrument full-funnel attribution and analytics.

Skills

B2B Enterprise technology demand generation experience

Salesforce proficiency

HubSpot proficiency

Cross-functional collaboration

Analytical mindset

Partner marketing experience

Job description

• Base Location: Greater New York City Area or based in eastern/CST USA
• Work Arrangement: Hybrid to In-Office depending on location or Remote
• Geographic Coverage: North America
• Travel Expectations: 15-20% within the US for events, field programs, and partner engagements
• Time Zone: Core hours aligned with US time zones with flexibility for cross-geo collaboration

Who Our Client Is

Our client is a publicly traded company (NASDAQ) redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, they empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions, our client is accelerating innovation at the intersection of AI, commerce, and customer engagement.

Our client is a global leader in artificial intelligence innovation, transforming how businesses operate, automate, and connect. Their mission is to make AI intuitive, accessible, and powerful — driving real outcomes for organizations worldwide. They're ambitious, creative, and fast-moving — a team of innovators who thrive on collaboration and energy. At our client's organization, they combine curiosity, positivity, and momentum to create world-class technology and a workplace people are proud to be part of.

Role Overview

Success in this role means building our client into a recognized leader in the North American retail technology landscape within 12 months. Reporting to the VP Global Marketing (Demand Generation) and closely partnering with the Senior VP of Sales, North America, to create and execute a demand generation strategy that delivers a marketing-sourced pipeline, establishes presence at major regional events, and accelerates revenue growth.

As a founding member of the North America field marketing function, you'll establish the programs and infrastructure that drive pipeline and revenue growth. You will own the demand generation engine, designing integrated campaigns across digital, ABM, events, and partner channels to generate a qualified pipeline, shorten sales cycles, and drive measurable ARR impact. This role requires an understanding of US markets and the ability to localize global strategies while maintaining brand consistency.

Key Responsibilities

• Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key industries while leveraging AI-powered tools to automate personalization and scale execution.
• Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, AWS and others—managing pre-/post-event strategies to maximize pipeline attribution and ROI.
• Own Quarterly Pipeline Targets for North America: Build and execute demand generation plans by country and segment, working with sales teams to deliver marketing-sourced pipeline with clear attribution to campaigns and channels.
• Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration.
• Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews
• Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving data quality and continuous optimization.

Required Qualifications

• 7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in US markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments.
• Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
• Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments.
• Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies.
• Preferably industry experience in retail, commerce, or fintech with an understanding of retailer buyer journeys and digital transformation priorities. Events and field marketing expertise in North America, including trade show management and executive roundtables
• Preferably experience with partner marketing in Cloud/VAR ecosystems (Microsoft Azure, AWS)

Compensation

• Mid-range (8-10 years): $135,000 - $150,000
• Upper quartile (10-11 years): $150,000 - $160,000

Variable Compensation

10% of base salary ($13,500 - $16,000)