Senior Field Marketing Manager

Frontify-Ag; New York (NY); Hybrid; USD 120,000 - 165,000; Full time

Benefits offered by this job

Healthcare

401k matching

PTO 25 days

Parental leave

Wellbeing Budget

Home office budget

Office lunch

Workation

Job summary

Frontify is seeking a seasoned Field Marketing Manager to shape our US go-to-market and build regional programs that drive pipeline and revenue for leading brands.

You will partner with regional Sales leadership to identify priority accounts, create high-impact programs—from executive experiences and events to webinars and ABM activations—and ensure programs connect to broader Growth, Product Marketing, Partnerships, Brand, and Revenue Operations.

Qualifications

• 8+ years of field marketing experience in B2B.
• Track record owning regional marketing programs that generate pipeline and revenue.
• Experience partnering with Sales leadership on territory strategy and priority accounts.
• Ability to engage brand, creative, and marketing audiences through high-impact experiences.
• Move between strategy and execution—from regional plans to detailed delivery.
• Strong project management across regions and priorities.
• Data-driven ROI measurement and turning insights into stronger programs.
• Cross-functional collaboration to align teams and drive shared priorities.
• Experience scaling field marketing with playbooks and best practices.

Responsibilities

• Own the field marketing strategy for the US, turning go-to-market priorities into regional programs that create measurable pipeline and revenue impact.
• Partner with regional Sales leadership on territory plans, identify priority accounts, and find moments where marketing can create or accelerate opportunities.
• Create and execute high-impact programs, from executive experiences and events to webinars, tradeshows, and account-based activations.
• Build pre- and post-event strategies that engage priority accounts and enable meaningful follow-up.
• Identify market moments, communities, and partnerships to bring Frontify closer to key audiences.
• Partner with Growth, Product Marketing, Partnerships, Brand, and Revenue Operations to connect regional programs with broader go-to-market initiatives.
• Own program performance and investment decisions, using pipeline, engagement, and ROI insights to sharpen where and how we invest.
• Build scalable playbooks and ways of working that raise the bar for field marketing as the function grows.
• Work in a hybrid setup, spending two days per week in our New York City office.

Skills

Field Marketing

B2B Marketing

Regional Programs

Event Management

Sales Alignment

ROI Measurement

Cross-functional Colab

Tools

Salesforce

Job description

Frontify is the brand platform behind some of the world's leading organizations, including Microsoft, Telefónica, Bosch, Mercedes-Benz, and Kia. We help every team bring brands to life — with governance in one place, seamless workflows across the tools people already use, and a foundation that's ready for AI.

We're driven by collaboration, curiosity, and the belief that great work can happen anywhere. What began in St. Gallen has grown to London, New York, and beyond. Wherever you join us, you'll take ownership from day one, shape work that reaches global brands, and help redefine how brands work in the age of AI.

What you’ll shape

You’ll shape how Frontify shows up across the US, creating meaningful moments that bring us closer to the brand, creative, and marketing leaders we want to reach. Sitting at the intersection of brand, demand, partnerships, and sales, you’ll turn market opportunities into field marketing programs that build awareness, create demand, and accelerate pipeline.

You’ll bring together strategy and execution to create experiences that feel relevant, valuable, and distinctly Frontify. Working closely with Sales and teams across Marketing, you’ll help bring our account-based strategy to life in-market — building stronger relationships with priority audiences and creating new opportunities for Frontify to grow.

What you’ll do

• Own the field marketing strategy for the US, turning our go-to-market priorities into regional programs that create measurable pipeline and revenue impact.
• Partner with regional Sales leadership on territory plans, identify priority accounts, and find the moments where marketing can create or accelerate opportunities.
• Create and execute high-impact programs, from executive experiences and events to webinars, tradeshows, and account-based activations.
• Build pre- and post-event strategies that engage priority accounts, equip Sales for meaningful follow-up, and turn engagement into pipeline.
• Identify the market moments, communities, and partnerships that can bring Frontify closer to the audiences that matter most.
• Partner with Growth, Product Marketing, Partnerships, Brand, and Revenue Operations to connect regional programs with broader go-to-market initiatives.
• Own program performance and investment decisions, using pipeline, engagement, and ROI insights to sharpen where and how we invest.
• Build scalable playbooks and ways of working that raise the bar for field marketing as the function grows.
• Work in a hybrid setup, spending two days per week in our New York City office.

What you bring

• 8+ years of experience in field marketing in a B2B environment.
• A track record of owning regional marketing programs that generate pipeline, accelerate opportunities, and deliver measurable commercial impact.
• Experience partnering with Sales leadership on territory strategy, priority accounts, and integrated field marketing programs.
• A strong understanding of how to engage brand, creative, and marketing audiences through relevant, high-impact experiences.
• The ability to move confidently between strategy and execution — from shaping a regional plan to delivering the details that bring it to life.
• Strong project management skills, with experience running multiple events and programs across regions and priorities.
• A data-driven approach to measuring performance, demonstrating ROI, and turning insights into stronger programs and investment decisions.
• Strong cross-functional collaboration skills, with the ability to align with different teams and drive shared priorities forward.
• Experience improving how field marketing operates through scalable playbooks, best practices, and guidance for others.

What we offer

• Medical, dental, and vision coverage with fully company-paid plan options
• 401k with 5% matching
• A minimum of 25 days of PTO per year
• Paid educational and wellbeing days off
• Parental, bereavement, and sick leave
• Wellbeing, learning and development, and commuter allowance
• Home office setup budget
• Weekly free office lunch
• Workation: Work from inspiring locations around the world (45 days annually)
• Invite to our summer company meet-up

We understand that every candidate's experience is different. If you're interested in this role but don't tick all the boxes, we still encourage you to apply.

A few things to know

Frontify is a place where authenticity and inclusion thrive, empowering every voice to help shape our future. We're committed to providing a fair and accessible recruitment process. If you have a disability and require reasonable adjustments at any stage, please speak with your Talent Partner. Any information you share will remain confidential.

This description outlines the primary duties of the role, which may evolve in response to business needs and company growth. We're looking for someone comfortable with change and excited to contribute to a dynamic environment. If this sounds like you, join us and help shape the future of branding.

We may conduct preliminary checks for successful candidates, depending on the role and in line with local laws. We'll share all relevant details during the interview process.

We use third-party artificial intelligence (AI) tools to record and transcribe interviews and to help our team review candidate profiles. These tools don’t replace human judgment, and all evaluations and final hiring decisions are made by our recruitment team. Please see our Privacy Notice for more information about how we process your data and how to exercise your privacy rights.