Field Marketing Manager

Sectigo; Scottsdale (AZ); Hybrid; USD 95,000 - 105,000; Full time

Job summary

Sectigo is looking for a Field Marketing Manager for North America to lead marketing programs that drive growth. This hybrid role involves collaborating with sales and marketing teams to ensure successful campaign execution and product adoption. Candidates should have at least 5 years of B2B marketing experience and strong project management skills.

Working from the Scottsdale office, this position offers a competitive salary between $95,000 and $105,000, emphasizing hands-on execution and measurable results.

Qualifications

• Minimum of 5+ years of B2B marketing experience, including 3 years in a field marketing role.
• Experience in B2B SaaS or cybersecurity is a plus.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Own and execute the North America field marketing plan.
• Plan and execute integrated, multi-touch marketing campaigns.
• Track and report on performance metrics.

Skills

B2B marketing experience

Project management skills

Communication skills

Marketing automation platforms

Data-driven mindset

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Salesforce

Job description

Job Description

We are seeking a results‑driven Field Marketing Manager, North America to plan and execute regional marketing programs that drive pipeline growth, accelerate revenue, and support product adoption across the North American market.

This role is responsible for translating global field marketing strategy into high‑impact, localized field marketing programs aligned with North American sales priorities. You will work closely with regional sales leadership, SDRs, product marketing, and the wider marketing team to deliver integrated campaigns, events, and enablement that convert demand into pipeline.

This is a hands‑on role focused on execution, optimization, and regional impact, reporting to the Director of Field Marketing. The position is full‑time, hybrid, and reporting to our Scottsdale office at least 3‑4 days a week. The target compensation package is between USD 95,000 and $105,000.

Core Functions, Responsibilities, and Expectations

Strategy & Planning

• Own and execute the North America field marketing plan, aligned to regional sales targets and global marketing strategy.
• Identify regional market opportunities, buyer personas, and vertical‑specific requirements.
• Collaborate with the Director of Field Marketing, Channel Marketing and ABM & Customer marketing team to support integrated, full‑funnel programs.
• Contribute insights from the field to improve campaign strategy, messaging, and execution.

Campaign Execution

• Plan and execute integrated, multi‑touch campaigns across events, webinars, email, digital, and partner channels.
• Manage and deliver regional programs including:
  • Industry and partner events
  • Trade shows and exhibitions
  • VIP and customer events
  • Webinars and virtual programs
  • Email campaigns and nurture programs
• Localize global campaigns and messaging to ensure relevance for North American audiences while maintaining brand consistency.
• Partner with Product Marketing to ensure field programs leverage the right positioning, messaging, and content.

Sales Alignment & Enablement

• Partner closely with North America sales leadership, SDRs, and account and channel teams to drive pipeline creation and acceleration.
• Align campaigns to sales priorities, target accounts, and quarterly revenue goals.
• Provide sales with relevant tools, content, talking points, and insights to improve conversion throughout the funnel.
• Maintain tight feedback loops with sales to continuously optimize programs and lead quality.

Performance Measurement & Optimization

• Track and report on key performance metrics including:
  • Leads, MQLs, SQLs
  • Pipeline contribution and influenced revenue
• Analyze campaign performance and ROI to inform optimization and future planning.
• Ensure accurate campaign tracking and attribution in HubSpot and Salesforce in partnership with Marketing Operations.

Budget & Operations

• Manage the North America field marketing budget, ensuring spend is aligned to impact and ROI.
• Coordinate with Marketing Operations to ensure effective use of marketing automation, CRM, and reporting tools.
• Apply best practices in campaign execution, process, and measurement.

Qualifications

Education

• Bachelor’s degree in marketing or related field is strongly recommended.

Experience

• Minimum of 5+ years of experience in B2B marketing, with at least 3 years in a field marketing role.
• Experience in the B2B SaaS industry or cybersecurity a strong plus.
• A go‑getter who thrives in a fast‑paced environment.
• Excellent communication and project management skills.
• Ability to manage multiple priorities and meet hard deadlines.
• Excellent attention to detail.
• A modern marketeer who challenges the status quo.
• Hands‑on approach to work.
• Highly motivated and dedicated.
• ROI/revenue‑driven mindset.

Ideal Candidate Profiles, Talents, and Desired Qualifications

• Strong experience with marketing automation platforms (e.g. HubSpot) and CRM systems (e.g. Salesforce).
• Excellent project management and organizational skills, with the ability to manage multiple programs simultaneously.
• Strong collaboration skills and confidence working with sales and cross‑functional stakeholders.
• Data‑driven mindset with the ability to analyze results and optimize campaigns.
• Strong copywriting and messaging skills, including technical and B2B SaaS content.
• High attention to detail and strong operational rigor.
• A limited amount of travel may be required.

Additional Information

Sectigo is an Equal Opportunity Employer.

At Sectigo, we are committed to providing equal opportunities throughout your career. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.