Field Marketing Lead, Pet Events & Shows

Redbarn Pet Products; Seattle (WA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with Company Match

FSA & HSA

MetLife Voluntary Benefits

Pet Insurance

Life and AD&D Insurance

Long-Term Disability

Paid Holidays, Vacation, and Sick Time

Employee Pet Food Discounts

Job summary

Redbarn Pet Products is seeking a Field Program Specialist to lead field marketing programs, from retail demos to dog show participation. You will supervise demo reps, coordinate schedules with retail partners and Sales, and manage budgets and reporting across events and breeder initiatives.

The role focuses on increasing brand awareness, consumer engagement, product trial, and sales through collaborative cross-functional work with Sales, Marketing, Operations, and Product teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Responsibilities

• Manage the company’s retail demonstration program and ensure consistent, high-quality execution.
• Recruit, train, schedule, supervise, coach, and support demo representatives.
• Coordinate demo schedules with retail partners and Sales.
• Manage demo inventory, logistics, budgets, and reporting.
• Monitor KPIs, consumer engagement, product trial, sales impact, and ROI.
• Identify opportunities to improve training, field execution, and operational processes.
• Plan and execute expos, festivals, retail activations, community events, and brand experiences.
• Manage event staffing, vendors, shipping, setup, budgets, and post-event reporting.
• Supervise field staff during events and ensure consistent brand representation.
• Evaluate event performance and recommend future improvements.
• Develop event playbooks and standard operating procedures.
• Lead breeder program recruitment, onboarding, communication, and relationship management.
• Develop strategies to grow breeder participation and engagement.
• Build relationships with breeders, handlers, kennel clubs, and other pet-industry influencers.
• Coordinate company participation in dog shows and breeder events.
• Track program participation and business impact.
• Partner with Sales, Marketing, Customer Service, Operations, and Product teams.
• Manage program budgets and track expenses.
• Develop reports and dashboards and communicate results to leadership.
• Maintain program schedules, documentation, training materials, and SOPs.
• Identify opportunities to improve efficiency and customer experience.
• Travel as needed for demos, events, dog shows, breeder outreach, and industry functions.
• Directly supervise demo representatives.
• Recruit, onboard, train, coach, and develop field team members.
• Establish performance expectations and provide ongoing feedback.
• Monitor attendance, scheduling, performance, and compliance.
• Support performance evaluations and employee-relations matters in partnership with management and Human Resources.

Skills

Field marketing

Event management

Program management

Consumer marketing

Retail marketing

Team supervision

Budget management

KPIs & reporting

CRM platforms

MS Office

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Event management platforms

Project management software

Microsoft Office

Job description

Redbarn Pet Products is seeking a Field Program Specialist to lead field marketing programs, from retail demos to dog show participation. You will supervise demo reps, coordinate schedules with retail partners and Sales, and manage budgets and reporting across events and breeder initiatives.

The role focuses on increasing brand awareness, consumer engagement, product trial, and sales through collaborative cross-functional work with Sales, Marketing, Operations, and Product teams.