Field Marketing Lead, East Coast — Cybersecurity SaaS

Franklin Fitch; Massachusetts; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first

Job summary

Franklin Fitch is seeking an East Coast field marketer for a fast‑growing startup. You’ll join as plans exist, the pipeline is building, and sales is hungry for marketing partnership. Your impact will be immediate and visible.

In this founding role you’ll own 15–20 events through year-end, partner with East Coast AEs/SDRs, manage full event ops, and measure performance by pipeline influence. Remote-first with travel; cybersecurity/enterprise buyer expertise preferred.

Qualifications

• 4–6 years in field or event marketing, ideally in B2B SaaS or cybersecurity.
• Proven track record of events that drive measurable pipeline impact.
• Self-starter comfortable with ambiguity and building the plane while flying it.
• Creative, ideas-first thinker with energy to explore new approaches.
• Skilled stakeholder manager with fast-moving sales teams.
• AI-savvy—uses AI tools to accelerate event promotion and streamline ops.
• Willing to travel ~25–40% across the Eastern US (occasional international travel possible).
• MUST HAVE: cybersecurity/cloud/infrastructure marketing background, familiarity with CISO or enterprise security buyer personas.

Responsibilities

• The East Coast field marketing calendar: 15–20 events through year-end, from tier-1 conferences to targeted regional activations
• Day-to-day partnership with East Coast AEs and SDRs, turning pipeline priorities into localized programs, workshops, roundtables, executive engagements
• Full event operations: logistics, budget, vendors, follow-up, lead capture
• Performance measurement tied to pipeline influence and deal velocity
• Building the playbook as you go - this is a founding role with real input into process and tooling

Skills

Field marketing

Event marketing

B2B SaaS

Cybersecurity marketing

AI tools

Stakeholder management

Travel coordination

Tools

CRM tools

Marketing automation

Job description

Franklin Fitch is seeking an East Coast field marketer for a fast‑growing startup. You’ll join as plans exist, the pipeline is building, and sales is hungry for marketing partnership. Your impact will be immediate and visible.

In this founding role you’ll own 15–20 events through year-end, partner with East Coast AEs/SDRs, manage full event ops, and measure performance by pipeline influence. Remote-first with travel; cybersecurity/enterprise buyer expertise preferred.