Field Marketing Manager, East

Vega; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

A cybersecurity startup is seeking a Field Marketing Manager, responsible for owning the regional field plan and executing marketing programs to drive pipeline growth. The role requires 2-4 years of B2B field marketing experience, strong project management skills, and proficiency in tools like Salesforce and HubSpot. The ideal candidate will partner closely with Sales and execute account-based marketing strategies, along with managing budgets and reporting on marketing performance.

Qualifications

• 2-4 years in B2B field marketing or technical SaaS preferred.
• Success with Sales on territory planning.
• Experience with Salesforce and basic attribution reporting.

Responsibilities

• Own the regional field plan and build quarterly plans aligned to sales priorities.
• Run pipeline-driving programs end-to-end, from concept to execution.
• Execute ABM in the field with Sales to activate account-based plays.
• Co-market with channel partners on joint programs.
• Measure and report on pipeline sourced/influenced and ROI.
• Own the regional budget: plan and track spend.

Skills

B2B field marketing

Project management

Salesforce

HubSpot

Communication

Job description

We’re Vega! One of the fastest-growing startups in cybersecurity - redefining the limits of Security Analytics and Operations. We’re building a platform that will become the new AI-native operating system for the SOC, and we’re already making a significant impact at some of the world’s largest companies by improving detection, unlocking their data, and helping them save money. Want to join us and be part of the journey? This is your chance!

Reporting to the Field Marketing Director, we’re looking for a Field Marketing Manager to act as the in‑region marketing owner for our go‑to‑market team.

What You Will Do

• Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos + expansion), target account lists, and pipeline goals.
• Run pipeline‑driving programs end‑to‑end: Executive roundtables, workshops, partner events, third‑party conferences, and virtual experiences. Own everything from concept to execution to follow‑up.
• Execute ABM in the field: Partner with Sales to activate account‑based plays (1‑to‑few and 1‑to‑many) that expand territory coverage and accelerate deals.
• Co‑market with partners: Build and execute joint programs with channel partners, including co‑branded events and regional activations.
• Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates.
• Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post‑event conversion paths.
• Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI.
• Own the regional budget: Plan spend, forecast, track, and optimise.

What You Will Bring

• 2‑4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred).
• Proven success partnering with Sales on territory planning and delivering measurable pipeline impact.
• Strong project management; can run multiple programs simultaneously without dropping details.
• Experience with Salesforce and HubSpot and comfortable with basic attribution reporting.
• Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders.
• Up to 25% travel in region (some international trips may be required).

NICE TO HAVE

• Experience running partner/channel co‑marketing motions.
• Experience with ABM tools and field ABM playbooks.
• Familiarity with SOC/SIEM/security analytics audiences.