Field Marketing Lead, Conferences & Events

Benchstrength; New York (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Medical, dental, vision insurance

Unlimited PTO

Relocation assistance

Job summary

Garage is seeking a Field Marketing Lead to own the events engine from conferences to field events, driving attendance and aligning with Sales for measurable pipeline impact. The role blends strategy, logistics, and hands-on execution to create repeatable playbooks and high-quality customer conversations.

You will partner with Sales, Marketing, and leadership to select the right events, set goals, and turn event moments into revenue-generating activities.

Qualifications

• 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.

Responsibilities

• Own Garage's pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person experiences.
• Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.
• Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.
• Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.
• Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.
• Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.
• Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.
• Track event performance, report on outcomes, and use learnings to improve Garage's event strategy over time.

Skills

Event marketing

Project management

Cross-functional collaboration

Communication

Job description

Garage is seeking a Field Marketing Lead to own the events engine from conferences to field events, driving attendance and aligning with Sales for measurable pipeline impact. The role blends strategy, logistics, and hands-on execution to create repeatable playbooks and high-quality customer conversations.

You will partner with Sales, Marketing, and leadership to select the right events, set goals, and turn event moments into revenue-generating activities.