Events-Driven Field Marketing Lead

Schurz Communications; Austin (TX); On-site; USD 95,000 - 115,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401(k) match

Generous PTO

Job summary

OTAVA is seeking a Field Marketing Manager to own the event calendar and drive a measurable pipeline through trade shows, conferences, executive dinners, and regional programs. You will partner with Sales, Channel, and Demand Generation to optimize lead capture and attribution, ensuring pipeline contribution from events.

You will manage budgets, define goals for each event, and create staff briefs with targeted accounts and messaging, collaborating with Product Marketing to align on talking

Qualifications

• 4-6 years in B2B field or event marketing related to cloud/IT/SaaS.
• Experience owning an event calendar and strategy with ROI focus.
• Proven ability to link events to pipeline and revenue.

Responsibilities

• Own OTAVA’s annual event calendar and field marketing strategy with budget control.
• Plan and execute trade shows, conferences, sponsored events, executive dinners and roundtables.
• Ensure lead capture, routing, and attribution across event-led programs.
• Build dashboards and post-event reporting on attendance, meetings, and ROI.

Skills

HubSpot

Event marketing

Budget management

Project management

Analytics

Collaboration

Education

Bachelor’s degree in Marketing/Business

Tools

HubSpot CRM

Job description

OTAVA is seeking a Field Marketing Manager to own the event calendar and drive a measurable pipeline through trade shows, conferences, executive dinners, and regional programs. You will partner with Sales, Channel, and Demand Generation to optimize lead capture and attribution, ensuring pipeline contribution from events.

You will manage budgets, define goals for each event, and create staff briefs with targeted accounts and messaging, collaborating with Product Marketing to align on talking