Field Marketing & Events Strategist

Cloud Software Group; North Carolina; Hybrid; USD 60,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan with match

Job summary

Spotfire, a business unit of Cloud Software Group, is seeking a Marketing Operations Specialist to support onsite and digital events globally. You will help run trade shows, webinars, and regional meetups, manage attendee and lead workflows in HubSpot, and coordinate pre-event promotions with Sales and Product teams.

The role requires 3–5 years in marketing support or event coordination, strong copyediting, Excel/Sheets data skills, and travel up to 20–30%.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or related fields.
• 3–5 years in marketing support, event coordination, social media management, or sales operations in B2B SaaS.
• Hands-on experience managing LinkedIn and X, plus social scheduling tools.
• HubSpot experience; familiarity with ZoomInfo is a plus.
• Familiar with virtual event platforms (Zoom Webinars).
• Proficient with Excel or Google Sheets for data cleaning and list formatting.
• Willingness to travel 20–30% for onsite events.
• High attention to detail, organizational skills, copyediting, proactive attitude, and clear written communication.

Responsibilities

• Assist onsite operations at trade shows, regional events, and meetups.
• Support virtual events and webinars, set up links, registrations, and live backend support.
• Set up lead capture tools and ensure seamless attendee registration and data collection.
• Coordinate pre-event promotions and social media activity.
• Assist with live social media posts and event coverage.
• Manage attendee lists and CRM routing within HubSpot.
• Support sales with lead follow-up and status tracking.
• Help collect and report event metrics and ROI.

Skills

Attention to detail

Organizational skills

Copyediting

Proactive attitude

Written communication

Travel readiness

Education

Bachelor’s degree

Tools

HubSpot

ZoomInfo

Zoom Webinars

Excel/Sheets

Job description

Spotfire, a business unit of Cloud Software Group, is seeking a Marketing Operations Specialist to support onsite and digital events globally. You will help run trade shows, webinars, and regional meetups, manage attendee and lead workflows in HubSpot, and coordinate pre-event promotions with Sales and Product teams.

The role requires 3–5 years in marketing support or event coordination, strong copyediting, Excel/Sheets data skills, and travel up to 20–30%.