Field Growth Liaison for Post-Acute Care & Referrals

Sweetwater Care; Winchester (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Sweetwater Care in Winchester, TN is seeking a high-performing Patient Care Liaison to own and grow the Winchester market within our Skilled Nursing Facilities. You will advance hospital discharge planning, build trusted referral relationships, and influence census growth with timely, clinically-positioned communications.

Ideal candidates have 2+ years in hospital liaison, healthcare marketing, or post-acute business development.

Qualifications

• Experience as a hospital liaison, healthcare marketing, or post-acute business development.
• Proven ability to build referral relationships and drive admissions.
• Strong understanding of skilled nursing and post-acute care.
• Independent, field-based work style with accountability.

Responsibilities

• Own and grow your assigned Winchester territory across our Skilled Nursing Facilities.
• Build and strengthen referral pipelines with hospitals, physicians, case managers, and payors.
• Convert referrals into admissions through strong clinical positioning and responsiveness.
• Identify gaps in the market and create strategies to increase census and capture rate.
• Partner with facility teams to align on goals, messaging, and execution.
• Mentor and support business development efforts across the region.

Skills

Hospital liaison

Healthcare marketing

Post-acute business

Referral growth

Independent fieldwork

Job description

Sweetwater Care in Winchester, TN is seeking a high-performing Patient Care Liaison to own and grow the Winchester market within our Skilled Nursing Facilities. You will advance hospital discharge planning, build trusted referral relationships, and influence census growth with timely, clinically-positioned communications.

Ideal candidates have 2+ years in hospital liaison, healthcare marketing, or post-acute business development.