Field Events Marketing Specialist - Brand Activations & ROI

Hensley Beverage Company; Phoenix (AZ); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

EAP

401K

Tuition Reimbursement

PTO

Safe Ride Home

Job summary

Hensley Beverage Company is seeking a Marketing Specialist to plan, execute, and report on live events and activations. You will work in the field, manage on‑site events, and ensure alignment with marketing objectives and brand guidelines.

The role requires strong organizational skills, comfort with travel across Arizona, and willingness to work evenings and weekends during peak seasons. Prior event coordination experience is preferred.

Qualifications

• Proficiency in Microsoft Office and general computer skills.
• At least 21 years of age.
• Experience in event coordination, promotions, or live activations preferred.
• Ability to manage multiple events simultaneously with timely, high‑quality execution.
• Strong problem‑solving and quick adaptation in fast‑paced environments.
• Regularly required to lift up to 50 lbs, occasionally up to 165 lbs.
• Work across Arizona, including on‑site at events; some evenings/weekends.
• Spanish language skills are a plus.

Responsibilities

• Lead event planning and execution across Arizona festivals, larger events and activations.
• Coordinate on‑site logistics, manage volunteers or reps, ensure seamless operations.
• Collaborate with leadership to align events with marketing goals.
• Analyze event performance, ROI, and provide insights to leadership.
• Oversee event budgets and allocate resources effectively.
• Develop and manage on/off‑premise programming, product samplings, and activations.
• Build relationships with internal teams, vendors, and event stakeholders.
• Ensure brand consistency across all events and marketing materials.
• Be available for evenings and weekends during peak seasons.
• Provide comprehensive post‑event reports with performance metrics and recommendations.

Skills

Event coordination

Time management

Problem solving

Flexibility

Spanish (basic)

Tools

Microsoft Office

Job description

Hensley Beverage Company is seeking a Marketing Specialist to plan, execute, and report on live events and activations. You will work in the field, manage on‑site events, and ensure alignment with marketing objectives and brand guidelines.

The role requires strong organizational skills, comfort with travel across Arizona, and willingness to work evenings and weekends during peak seasons. Prior event coordination experience is preferred.