In-Field Beverage Activation Specialist

Enthuse; Long Beach (CA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with match

PTO

Bonus eligibility

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute local brand activations for beer and spirits within a designated market. This field-based role leverages local relationships, on-premise experience, and social influence to drive advocacy and trial while delivering authentic consumer experiences.

You will report to the Field Activation Manager and work independently in the field, ensuring timely reporting and disciplined execution across programs and budgeted plans.

Qualifications

• Must be 21 years or older.
• Strong oral, written, and interpersonal communication skills.
• Strong organizational skills, and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel.
• Valid driver’s license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel including nights and weekends.
• Desire for mentorship and willingness to contribute to team culture.

Responsibilities

• Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
• Represent the client’s brands and Enthuse professionally in the market.
• Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.
• Capture success stories and activation highlights for reporting.

Skills

Oral and written communication

Interpersonal skills

Organization

Budget management

Travel flexibility

Bilingual English/Spanish a plus

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist to execute local brand activations for beer and spirits within a designated market. This field-based role leverages local relationships, on-premise experience, and social influence to drive advocacy and trial while delivering authentic consumer experiences.

You will report to the Field Activation Manager and work independently in the field, ensuring timely reporting and disciplined execution across programs and budgeted plans.