Field Activation Lead — Beverage Brand Experiences (Remote)

Enthuse Marketing; Philadelphia (Philadelphia County); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with match

PTO

Job summary

Enthuse Marketing in Philadelphia, PA is looking for a Field Activation Manager to lead a 5-10 person Activation Specialists team across beer and spirits activations in on-premise accounts. The role reports to the Field Activation Director and focuses on strategy, execution, and measurement.

Ideal candidates have a 4-year degree, 5+ years Bev-Alc experience, strong communication and leadership skills, and willingness to travel nights and weekends.

Qualifications

• Bachelor's degree in Communications, Marketing or Business preferred.
• Minimum 5 years in beverage-alcohol industry.
• 2–3 years people management experience preferred.
• Event management experience is a plus.
• Excellent written and verbal communications skills.
• Willingness to travel nights and weekends.

Responsibilities

• Enforce and monitor legal and marketing code guidelines with direct reports.
• Hire, onboard, and coach local activation team.
• Plan, track, and drive activation opportunities using market-level intelligence.
• Maintain regular client network communications to align on activation activity for local team.
• Manage local unit budget and travel/expense planning.
• Lead initiatives on training, POS management, programming, and consumer/brand insight curation.
• Cultivate opportunities within the market to leverage partnerships.

Skills

People management

Communication skills

Sales/negotiation

Remote work ability

Travel flexibility

Bilingual English/Spanish

Education

Bachelor's degree in Communications/Marketing/Business

Job description

Enthuse Marketing in Philadelphia, PA is looking for a Field Activation Manager to lead a 5-10 person Activation Specialists team across beer and spirits activations in on-premise accounts. The role reports to the Field Activation Director and focuses on strategy, execution, and measurement.

Ideal candidates have a 4-year degree, 5+ years Bev-Alc experience, strong communication and leadership skills, and willingness to travel nights and weekends.