Federal Marketing Lead: ABM, Events & Pipeline Growth

Palo Alto Networks; Reston (VA); On-site; USD 135,000 - 218,000; Full time

Job summary

Palo Alto Networks in Reston, VA is seeking a Federal Marketing Manager to lead field marketing and ABM programs for Federal Civilian, DoW, and related public-sector accounts. You will own regional events, partner campaigns, and AI-enabled marketing workflows, collaborating with sales, BDRs, and distributors to accelerate pipeline.

The role requires 5–7+ years in federal marketing, strong event management, and the ability to travel up to 30%.

Qualifications

• 5 to 7+ years of field marketing experience, with Federal government focus.
• Proven event planning and execution capabilities, vendor management and logistics.
• Strong demand generation, ABM, and multi-channel program experience.
• Willingness and ability to travel up to 30%.
• Ability to influence cross-functional teams and collaborate with sales.

Responsibilities

• Plan and execute field events, regional sponsorships, roundtables, and executive briefings.
• Design compliant event formats under federal ethics and gift limits.
• Lead ABM initiatives with agency focus and coordination with distributors like Carahsoft.
• Produce webinars and virtual roundtables for federal priorities and DoW priorities.
• Partner with NAM COE to tailor content and drive revenue-aligned campaigns.

Skills

Federal marketing

Event management

Demand generation

ABM

Travel readiness

Cross-functional influence

AI tools usage

Tools

Marketing automation platforms

CRM systems

Outreach

Performance reporting tools

Job description

Palo Alto Networks in Reston, VA is seeking a Federal Marketing Manager to lead field marketing and ABM programs for Federal Civilian, DoW, and related public-sector accounts. You will own regional events, partner campaigns, and AI-enabled marketing workflows, collaborating with sales, BDRs, and distributors to accelerate pipeline.

The role requires 5–7+ years in federal marketing, strong event management, and the ability to travel up to 30%.