Fashion PR & Media Relations Lead

Alice and Olivia; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

Alice + Olivia in New York is seeking a Public Relations Manager to develop media relationships, coordinate VIP dressing, and compile reports outlining PR activity.

You will oversee daily outreach to editors, stylists, and contributors; manage media lists across fashion, lifestyle, business, beauty, and entertainment; and support the brand’s US and global PR strategy for seasonal launches, press events, and trend reporting.

Qualifications

• 3–5 years of PR experience in fashion (agency or in-house).
• Degree in Journalism, Public Relations, Communications, Liberal Arts or equivalent.
• Proficiency in Microsoft Office and fashion PR platforms like Launch metrics, Lefty, or Muck Rack.
• Strong written and verbal communication skills.
• Analytical and problem-solving abilities.
• Ability to prioritize and multi-task in a fast-moving environment.
• Self-starter with strong organization and planning.
• Strategic thinker with results-oriented approach.
• Interest in media and trends.
• Excellent social perceptiveness and interpersonal skills.

Responsibilities

• Support daily communication with editors, stylists, producers, and freelance writers.
• Maintain and update comprehensive media lists across fashion, lifestyle, business, beauty, and entertainment.
• Coordinate sample requests, editorial pulls, and returns through the PR showroom.
• Track and monitor editorial placements across print, digital, television, podcasts, and newsletters.
• Assist in writing press releases, media alerts, market pitches, and briefing documents.
• Compile weekly, monthly, and seasonal press coverage reports.
• Support the PR Director to execute ALICE+OLIVIA’s US and Global PR strategy including promoting new season collections, product launches, researching market trends and identifying coverage opportunities and pitching stories to press.

Skills

Media relations

Press writing

Communication

Organization

Multitasking

Education

Bachelor's in Journalism

Tools

Launch metrics

Lefty

Muck Rack

Job description

Alice + Olivia in New York is seeking a Public Relations Manager to develop media relationships, coordinate VIP dressing, and compile reports outlining PR activity.

You will oversee daily outreach to editors, stylists, and contributors; manage media lists across fashion, lifestyle, business, beauty, and entertainment; and support the brand’s US and global PR strategy for seasonal launches, press events, and trend reporting.