Public Relations Manager

ALICE + OLIVIA; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

ALICE+OLIVIA is seeking a Public Relations Manager in NYC to develop and maintain media relationships, coordinate editorial outreach, and support VIP dressing efforts. The role includes compiling press reports and executing strategic PR initiatives for U.S. and global markets.

You will work closely with editors, stylists, and producers to secure coverage across fashion, lifestyle, and entertainment outlets, while managing budgets and press assets. A strong network in fashion media is preferred.

Qualifications

• Minimum 3–5 years of PR experience in fashion, agency or in-house.
• Degree in journalism, PR, communications or related field.
• Proficient in Microsoft Office and fashion PR platforms (Launchmetrics, Lefty, Muck Rack).
• Self-starter with excellent organization and planning skills.
• Strong written and verbal communication and problem-solving abilities.

Responsibilities

• Develop and maintain relationships with media and editors; support daily communication with stylists, producers, and writers.
• Maintain comprehensive media lists across fashion, lifestyle, business, beauty, and entertainment.
• Coordinate sample requests, editorial pulls, and returns through the PR showroom.
• Track editorial placements across print, digital, TV, podcasts, and newsletters.
• Assist in writing press releases, media alerts, market pitches, and briefing documents.
• Compile weekly, monthly, and seasonal press coverage reports.
• Support the PR Director to execute ALICE+OLIVIA’s U.S. and Global PR strategy, including promoting new season collections and product launches.

Skills

Media relations

Communication

Organization

Strategic thinking

Education

Bachelor's degree in Journalism, Public Relations, Communications, Liberal Arts, or equivalent

Tools

Launchmetrics

Lefty

Muck Rack

Microsoft Office

Job description

Position Summary

The Public Relations Manager will report to the PR Director and will develop and maintain relationships with media, work on VIP dressing and compile reports outlining the department's activity.

Key Responsibilities

• Support daily communication with editors, stylists, producers, and freelance writers.
• Maintain and update comprehensive media lists across fashion, lifestyle, business, beauty, and entertainment.
• Coordinate sample requests, editorial pulls, and returns through the PR showroom.
• Track and monitor editorial placements across print, digital, television, podcasts, and newsletters.
• Assist in writing press releases, media alerts, market pitches, and briefing documents.
• Compile weekly, monthly, and seasonal press coverage reports.
• Support the PR Director to execute ALICE+OLIVIA’s U.S. and Global PR strategy, including promoting new season collections, product launches, researching market trends, identifying coverage opportunities, and pitching stories to the press.

Celebrity & Influencer Relations

• Outreach daily to stylists for celebrity and VIP loans and gifting.
• Coordinate celebrity and VIP product requests.
• Manage sample trafficking for celebrity fittings, appearances, and events.
• Maintain celebrity and stylist databases.
• Track upcoming red-carpet opportunities, press appearances, and promotional tours.
• Assist with gifting initiatives and influencer seeding programs.

Administrative Support

• Manage calendars and scheduling for the PR team.
• Process invoices and track sample and gifting budgets.
• Prepare presentations and recaps for internal meetings.
• Assist with agency communications and reporting.
• Outreach daily to stylists for celebrity and VIP loans and gifting.
• Assist in planning and executing PR elements that touch brand events.
• Distribute all look books and assets per season.
• In charge of putting all important dates and events on time and action calendar.
• In charge of putting together press clippings and support PR Director with reporting.

Requirements

• 3-5 years of experience in PR within the fashion industry, either agency or in-house.
• Degree in Journalism, Public Relations, Communications, Liberal Arts, or equivalent industry experience.
• Proficiency in Microsoft Office and fashion PR platforms such as Launchmetrics, Lefty, or Muck Rack.
• A self-starter with superb organization and planning skills.
• A strategic thinker with a result-focused approach.
• Strong interest in media and current trends.
• Excellent social perceptiveness and interpersonal skills.
• Strong written and verbal communication skills.
• Excellent analytical, problem-solving skills.
• Ability to prioritize and multitask to succeed in a fast-growing, team-oriented environment.

$70,000–80,000 base salary. This range represents the low and high end of the anticipated base salary range for this NYC‑based position. The base salary will depend on numerous factors such as experience, qualifications, skillset, and internal equity relative to other AO employees.

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. The job responsibilities may change at any time as necessitated by business demands.