Eye Care Marketing Account Manager

Walman; Hopkins (MN); On-site; USD 62,000 - 104,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Employee discounts

Job summary

Walman Optical is seeking a dedicated client relations/marketing coordinator to manage a portfolio of about 45 private practice eye care clients. You will serve as the primary contact between clients and the DONE4YOU Marketing team, translating needs into actionable strategies and ensuring campaigns are delivered on schedule.

Responsibilities include developing marketing plans aligned with client goals and budgets, leading regular client meetings, coordinating cross-channel campaigns, and

Qualifications

• Bachelor’s degree in marketing, Sales, Business, Communications, or related field.
• 2-3 years of experience in account management or marketing roles.
• Experience managing multiple client relationships and projects.
• Strong communication, presentation, relationship-building, and organizational skills.
• Knowledge of integrated marketing including digital, social media, email, direct mail, advertising, promotions, and creative development.
• Ability to manage multiple priorities, deadlines, approvals, and client expectations.
• Comfortable discussing marketing strategy, campaign results, budgets, and business goals.
• Experience with ASANA or similar project management platforms is preferred.
• Experience in healthcare/optical/private practice marketing is a plus.

Responsibilities

• Manage approximately 45 private practice eye care client accounts.
• Serve as the primary client contact for marketing strategy, campaigns, projects, and ongoing needs.
• Build strong client relationships through proactive communication, responsiveness, and follow-through.
• Develop and maintain marketing plans aligned with each client’s goals, local market, and available budget.
• Lead regular client meetings to review priorities, campaigns, results, budgets, and next steps.
• Coordinate integrated marketing campaigns across digital, social media, patient communications, direct mail, reputation management, advertising, promotions, and in-practice marketing.
• Partner with creative, digital, production, analytics, and other internal teams to move projects from planning through execution.
• Manage client feedback, approvals, timelines, and outstanding action items.
• Help clients effectively utilize marketing budgets, D4Y Dollars, and other available marketing resources.
• Review campaign performance and provide recommendations based on results and establish marketing best practices.
• Identify opportunities to strengthen client marketing programs and support long-term retention.
• Maintain accurate and timely account and project documentation in ASANA.
• Identify client concerns or retention risks early and elevate to the Supervisor of Client Relations as appropriate.
• Collaborate with Walman Optical and applicable internal partners to support client needs and business objectives.

Skills

Account management

Marketing coordination

Communication skills

Project management

ASANA

Healthcare marketing

Education

Bachelor’s degree in Marketing/Business

Tools

ASANA

Job description

Walman Optical is seeking a dedicated client relations/marketing coordinator to manage a portfolio of about 45 private practice eye care clients. You will serve as the primary contact between clients and the DONE4YOU Marketing team, translating needs into actionable strategies and ensuring campaigns are delivered on schedule.

Responsibilities include developing marketing plans aligned with client goals and budgets, leading regular client meetings, coordinating cross-channel campaigns, and