Marketing Communications Manager

Candescent Eye Management; Warwick (RI); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading eye care company in Warwick, Rhode Island is seeking a marketing communications manager to develop impactful marketing strategies and campaigns. The ideal candidate will possess a Bachelor's degree in marketing or business and have 3-5 years of relevant experience. Responsibilities include product positioning, managing ad campaigns, and maintaining the brand image. A proven track record in driving results within B2C businesses is crucial for success in this role.

Qualifications

• 3-5 years of marketing communications experience.
• High level of independence and self-directed learning.
• Proven track record in working with internal and external sources.

Responsibilities

• Develop marketing plan and budget to maintain and grow the business.
• Manage the design, development, and implementation of sponsorship ads.
• Develop and coordinate marketing campaigns that include multiple vehicles.

Skills

Proven written communications

Grammar skills

Project scoping and planning

Ability to leverage marketing opportunities

Self-directed learning

Education

Bachelor’s degree in marketing/business

Job description

Candescent Eye Management is seeking a marketing communications manager to join our team in developing the best eye care company in New England and beyond. The ideal candidate will thrive in a fast-paced, entrepreneurial environment and have a successful track record in delivering results in B2C businesses.

Responsibilities include:

Product positioning and messaging to clearly communicate competitive distinction Develop marketing plan and budget to maintain and grow the business Develop tools, collaterals, campaigns, and initiatives to promote services to all stakeholders Monitor competitive landscape Manage the design, development and implementation of sponsorship ads Establish Brand and New company name Develop and coordinate marketing campaigns that include multiple vehicles. Ensure consistent and positive brand image throughout messaging and materials.

Qualifications: Bachelor’s degree in marketing/business with3- 5 years of marketing communications experience Proven written communications, grammar, and proofreading skills High level of independence and self-directed learning Keen ability to spot and leverage entrepreneurial marketing opportunities Ability to scope and plan projects to ensure intended impact and results Proven track record in working with internal and external sources to get best outcome

ABOUT THE COMPANY: Optimal eyesight contributes to a full life. Candescent Eye is dedicated to ensuring everyone sees their best and protects one of patients’ most precious gifts, their eyesight, throughout their lifetime. We are dedicated to helping people see, feel and look their best throughout their lifetime. The company operates full service vision care centers and has a team of leading physicians and business leaders who are setting the standard for vision health in the US. The company plans to initially develop a footprint in the Northeast through the acquisition of large physician owned practices. The company currently manages 12 eye care centers and 2 surgery centers with a team of over 350 employees.

Candescent Eye was formed in 2011 and, in early 2012, acquired Koch Eye Associates, a rapidly expanding eye care practice in Rhode Island. Founded in 1981, Koch Eye Associates has grown to be one of the leading eye care practices in Rhode Island. Koch Eye Associates has been in business for over 30 years providing comprehensive eye care and optical services throughout the state. Koch Eye Associates is known for treating patients like family and setting the standards for eye care in the industry. Koch’s loyal customer following and reputation as one of the Best Places to work has created the opportunity to grow and open new locations.

In December 2012, the Company acquired announced the acquisitions of Eye Health Associates and Seacoast Eye. Eye Health has been in business for over 30 years and has several offices serving the South Coast of Massachusetts as well as one office in Middletown, Rhode Island. Seacoast Eye operates an office in Wakefield, Rhode Island.

The above statements are intended to describe the general nature and level of work being performed