Strategic Eyecare Marketing Manager

EssilorLuxottica; Minnetonka (MN); On-site; USD 62,000 - 104,000; Full time

Job summary

Walman Optical, part of EssilorLuxottica, is seeking a Client Relations Marketing Associate to manage a portfolio of about 45 private practice eye care clients, serving as the primary liaison between clients and the DONE4YOU Marketing team.

You will develop and manage marketing plans, coordinate campaigns across digital, direct mail and patient communications, monitor budgets, review results, and ensure projects are delivered on schedule while building strong, proactive client relationships.

Qualifications

• Bachelor’s degree in marketing, Sales, Business, Communications, or a related field.
• 2–3 years of experience in advertising agency account management, marketing account management, sales, or a similar client-facing marketing role.
• Experience managing multiple client relationships and marketing projects simultaneously.
• Strong communication, presentation, relationship-building, and organizational skills.
• Working knowledge of integrated marketing, including digital, social media, email, direct mail, advertising, promotions, and creative development.
• Ability to manage multiple priorities, deadlines, approvals, and client expectations.
• Comfortable discussing marketing strategy, campaign results, budgets, and business goals.
• Experience with ASANA or similar project management platforms preferred.
• Experience in healthcare, optical, private practice, or professional services marketing is a plus.

Responsibilities

• Manage approximately 45 private practice eye care client accounts.
• Serve as the primary client contact for marketing strategy, campaigns, projects, and ongoing needs.
• Build strong client relationships through proactive communication, responsiveness, and follow-through.
• Develop and maintain marketing plans aligned with each client’s goals, local market, and available budget.
• Lead regular client meetings to review priorities, campaigns, results, budgets, and next steps.
• Coordinate integrated marketing campaigns across digital, social media, patient communications, direct mail, reputation management, advertising, promotions, and in-practice marketing.
• Partner with creative, digital, production, analytics, and other internal teams to move projects from planning through execution.
• Manage client feedback, approvals, timelines, and outstanding action items.
• Help clients effectively utilize marketing budgets, D4Y Dollars, and other available marketing resources.
• Review campaign performance and provide recommendations based on results and establish marketing best practices.
• Identify opportunities to strengthen client marketing programs and support long-term retention.
• Maintain accurate and timely account and project documentation in ASANA.
• Identify client concerns or retention risks early and escalation to the Supervisor of Client Relations as appropriate.
• Collaborate with Walman Optical and applicable internal partners to support client needs and business objectives.

Skills

Client relationship management

Marketing plan development

Budget management

Campaign coordination

Communication skills

Education

Bachelor's degree in marketing, Sales, Business, Communications, or a related field

Tools

ASANA

Job description

Walman Optical, part of EssilorLuxottica, is seeking a Client Relations Marketing Associate to manage a portfolio of about 45 private practice eye care clients, serving as the primary liaison between clients and the DONE4YOU Marketing team.

You will develop and manage marketing plans, coordinate campaigns across digital, direct mail and patient communications, monitor budgets, review results, and ensure projects are delivered on schedule while building strong, proactive client relationships.