External Job Title Advertising and Public Relations Manager - Petersburg

Visitlive; Petersburg (VA); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Manager of Advertising & Public Relations to enhance their brand's image and communication strategies. This role is pivotal in overseeing media planning, creative development, and public relations, ensuring a consistent and engaging organizational presence. The ideal candidate will thrive in a high-energy environment, demonstrating exceptional communication and leadership skills while managing a talented team. If you are passionate about marketing in the entertainment sector and eager to make a significant impact, this opportunity is perfect for you.

Benefits

Generous Bonus Structure

Comprehensive Health Coverage

Retirement Savings with Company Match

Leadership Skills Development & Mentorship Programs

Tuition Reimbursement

Exclusive Discounts on Travel, Services, Goods and Entertainment

Qualifications

• 5+ years in a high-volume casino or hospitality environment.
• Strong skills in media planning, creative development, and communication.

Responsibilities

• Manage external agencies for media planning and creative execution.
• Create and measure success of communications and PR activities.

Skills

Media Planning & Buying

Creative Development

Problem Solving

Strong Communication Skills

Financial and Budgeting Skills

Microsoft Office Suite

Interpersonal Skills

Education

Bachelor's degree in Business Administration

Degree in Advertising, Marketing, or Communications

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Microsoft Access

Microsoft PowerPoint

Job description

Overview

Why We Need Your Talents:

With our rapid projected expansion, the Live! Casino & Hotel Brand is searching for the right talent to grow with the organization and help drive our future success.

The Manager of Advertising & Public Relations is responsible for managing the processes and maintaining a cohesive and constant image for the company in all advertising, print production and signage. This individual will also be responsible for creating, implementing and measuring the success of a comprehensive communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications.

Responsibilities

Where You'll Make an Impact:

1. Manage external agencies on all aspects of media planning and buying, creative development, and execution.
2. Meet with external account executives regarding advertising opportunities. Monitor and adjust performance to local competition.
3. Responsible for creating, implementing and measuring the success of all Organization communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
4. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all areas, both internal and external.
5. Responsible for editorial direction, design, production and distribution of all Organization publications.
6. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
7. Act as the Organization’s representative with the media.
8. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
9. Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
10. Provide counsel to departments on communications and public relations.
11. Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
12. Leads projects as assigned, such as cause-related marketing and special events.
13. Internal coordination of all marketing deliverables.
14. Determine the best use of media across all platforms, including print, broadcast, digital and OOH.
15. Establish metrics for all to determine and manage the cost benefits and return on investment.
16. Manage staff development, inclusive of accountability, training, and performance evaluation.
17. Responsible for maintaining a clean, safe and hazard free work environment.
18. Other duties as assigned.

Skills to Help You Succeed

• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to perform assigned duties under frequent time pressures in an interruptive environment.
• Highly experienced in media planning & buying, print production, creative development processes, advertising vehicles spanning traditional and digital, and reporting.
• A broad variety of tasks and deadlines requires an irregular work schedule.
• Five years (5) of experience in a high-volume company in the casino, entertainment/ hospitality industry.
• Oversee the advertising team and work closely with the Marketing Department Head.
• Strong written and oral communications skills.
• Strong interpersonal and collaborative skills.
• Financial and budgeting skills preferred.
• Must possess the ability to deliver and coach team to give a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Must display commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
• Must be proficient in Microsoft Outlook, Word, Excel, Access, and PowerPoint.

Qualifications

Must-Haves:

• Bachelor's degree in business administration, advertising, marketing, communications or related field preferred or equivalent work experience.
• You will be exposed to an alcohol and smoking environment and must be able to work in such an environment.
• Must have the ability to secure and maintain licensure as required by Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.

Physical Requirements:

• Ability to work in an environment where smoking is allowed.
• Ability to lift and carry up to 25 pounds.
• Must be able to stand for extended periods of time.
• Must be able to walk up and down stairs several times a day.

What We Offer

Perks We Offer You:

• Generous Bonus Structure.
• Comprehensive Health Coverage.
• Retirement Savings with Company Match.
• Leadership Skills Development & Mentorship Programs.
• Tuition Reimbursement.
• Exclusive Discounts on Travel, Services, Goods and Entertainment.

Life at Live!

Individuals that are chosen to be part of the Live! Management Team can expect:

• To support and build a strong team, while valuing and celebrating our diversity.
• To be given the power and responsibility to prioritize service to our guests and community.
• To be given the tools, resources, and opportunity to grow in their career.
• To be part of an exciting experience unlike any other in the Industry.
• To work hard and have fun.

Live! is a 24-hour, 7 days per week high energy casino environment which includes potential exposure to alcohol and smoking.