Experiential Program Manager

The JRT Agency; Farmington Hills (MI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401(k)

Bonus eligibility

Job summary

The JRT Agency is seeking an experienced Experiential Program Manager to lead a nationwide automotive experiential tour and oversee select agency event programs. You will drive strategic planning, guest management, and on-site execution, while coordinating with clients and partners across multiple campaigns.

You will supervise a small team, manage budgets, and consolidate performance reports. This hybrid role requires travel two to three times per month and strong client-service skills.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• Five+ years of experiential marketing, event management or related experience; automotive experience is a must.
• Demonstrated experience in event planning, activation, logistics and marketing communications.
• Experience managing budgets, timelines, vendors and multiple concurrent projects.
• Strong written, verbal and presentation skills.
• Strong client-service, collaboration and relationship-building skills.
• Ability to lead and develop team members.
• Excellent organizational skills and attention to detail.
• Ability to remain flexible, resourceful and solutions-oriented in a deadline-driven environment.
• Ability and willingness to travel approximately two to three times per month.

Responsibilities

• Lead strategic planning, ideation and event development in collaboration with clients and agency partners.
• Manage event timelines, deliverables, logistics and onsite execution.
• Oversee data-capture technology and processes at tour events.
• Support content capture for social and digital channels at select events.
• Manage guest invitations, registration and onsite check-in when required.
• Develop and consolidate weekly, monthly, quarterly, pre-event and post-event reports.
• Prepare project estimates and oversee program budgets.
• Identify challenges proactively and recommend practical solutions.
• Ensure all event activity meets agency and client expectations.
• Support the planning and execution of other agency experiential programs.
• Collaborate with digital, social and creative teams across integrated client programs.
• Provide strategic oversight for the agency-managed automotive influencer program.
• Directly supervise the Influencer Program Manager.

Skills

Team leadership

Client-service

Communication

Education

Bachelor’s degree in marketing, communications, business or related field

Job description

The Experiential Program Manager is responsible for planning and managing key elements of a nationwide automotive experiential tour, along with select agency event programs. This position combines strategic planning, client service, event execution, team leadership, budget oversight and performance reporting.

The ideal candidate is a proactive, hands-on problem-solver who thrives in a fast-paced agency environment. Automotive industry knowledge is required.

This position requires domestic travel approximately two to three times per month, including attendance at client-sponsored events. The Experiential Program Manager will supervise one to two team members and collaborate closely with clients, agency colleagues, partners, vendors and suppliers.

Key Responsibilities

Nationwide Automotive Experiential Tour

• Lead strategic planning, ideation and event development in collaboration with clients and agency partners.
• Manage event timelines, deliverables, logistics and onsite execution.
• Oversee data-capture technology and processes at tour events.
• Support content capture for social and digital channels at select events.
• Manage guest invitations, registration and onsite check-in when required.
• Develop and consolidate weekly, monthly, quarterly, pre-event and post-event reports.
• Prepare project estimates and oversee program budgets.
• Identify challenges proactively and recommend practical solutions.
• Ensure all event activity meets agency and client expectations.

Additional Experiential and Client Support

• Support the planning and execution of other agency experiential programs.
• Contribute to event concepts, activation ideas and client presentations.
• Provide hands-on onsite support when needed.
• Collaborate with digital, social and creative teams across integrated client programs.

Influencer Program Oversight

• Provide strategic oversight for the agency-managed automotive influencer program.
• Directly supervise the Influencer Program Manager.
• Help ensure influencer activity aligns with broader brand, experiential and content objectives.

Team and Work Environment

Success at JRT requires hard work, initiative and an entrepreneurial mindset. We are looking for someone who brings genuine enthusiasm to the work, embraces collaboration and is motivated by helping our clients and colleagues succeed.

This is a hybrid position. Employees are expected to work from the office Tuesday through Thursday, working remotely on Monday and Friday when not traveling or supporting onsite events.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, business or a related field.
• Five+ years of experiential marketing, event management or related experience; automotive experience is a must.
• Demonstrated experience in event planning, activation, logistics and marketing communications.
• Experience managing budgets, timelines, vendors and multiple concurrent projects.
• Strong written, verbal and presentation skills.
• Strong client-service, collaboration and relationship-building skills.
• Ability to lead and develop team members.
• Excellent organizational skills and attention to detail.
• Ability to remain flexible, resourceful and solutions-oriented in a deadline-driven environment.
• Ability and willingness to travel approximately two to three times per month.

About the JRT Agency ®
The JRT agency ® is a creative marketing communications agency serving many B2B and B2C industries. We excel in marketing program development, branding, advertising, publishing, public relations, event marketing, web development and digital media technologies. We offer strong salaries, paid time off, healthcare, dental, vision, 401(k) and other benefits, including social events, outings and other activities. And, while we’re dedicated to our clients, unlike many agencies, we also enjoy a strong work-life balance. Lastly, we do reward high achievers and those who possess a high-performance work ethic with bonus eligibility from the get-go.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.