Experiential Specialist - Defender

Jaguar & Land Rove; Mahwah (NJ); Hybrid; USD 71,000 - 92,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Jaguar Land Rover North America, LLC based in Mahwah, NJ seeks an Experiential Specialist, Defender & Discovery to broaden brand awareness through branded experiences, events, and partnerships. You will work with agencies and retailers to drive qualified leads and support budgeting and reporting.

The role requires a Bachelor’s in Marketing, 5 years in experiential or event marketing, strong planning and communication skills, and willingness to travel 50%+.

Qualifications

• Bachelor’s degree in Marketing or related discipline.
• At least 5 years in experiential or event marketing.
• Experience with corporate event planning is required.

Responsibilities

• Identify opportunities and develop Defender & Discovery consumer experiences.
• Plan and execute experiential events and partnerships.
• Develop budgets and support administrative financial functions.
• Coordinate with agency partners across multiple channels.
• Manage vendors and event staff.
• Ensure brand execution aligns with strategy.

Skills

Experiential marketing

Event planning

Budget management

Project management

Microsoft Excel

PowerPoint

Strategic planning

Communication skills

Travel availability

Education

Bachelor’s Degree in Marketing or related discipline

Tools

Microsoft Office

Job description

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LOCATION: Mahwah, NJ

RECRUITMENT RANGE: $70,500 - $92,000

Live the Exceptional With Soul. This is the singular purpose of JLR.

At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

Based out of our corporate headquarters in Mahwah, NJ, the Jaguar Land Rover Brand Experience team is an integral part of the JLR Marketing group, with key responsibility for creating and executing the strategy for brand experiences, global events and exhibitions, partnerships, and branded entertainment. As part of the Brand Experience team, the Experiential Specialist, Defender & Discovery will report directly to the Brand Experience Manager, Defender & Discovery.

The role of this position is to broaden Defender & Discovery’s product and brand awareness through branded experiences and partnerships, drive retailer traffic through qualified leads and source and identify highly qualified prospects with purchase intent. The Specialist will work closely with agency partners to plan, create and execute experiential events including product launch events, retailer-facing meetings and conferences, promotional brand activations, partnership activations, and more. This role is also responsible for actively searching, strategically developing and analyzing potential brand appropriate like-minded opportunities, as well as providing administrative support including budgeting and metrics reporting.

What you will be doing:

• This role supports three key marketing areas; Experiential Marketing, Events, Partnerships and Branded Entertainment with brand appropriate like-minded companies;
• Responsible for identifying opportunities developing the strategy, and planning and implementation of Defender & Discovery’s consumer experiences;
• Develop budgets and support administrative financial functions including estimate approval, PO creation, maintenance, and post-program reconciliation;
• Plan and manage resources including fleet and property assets with internal and agency partners across multiple channels;
• Responsible for activating and managing various agency partners and third party vendors, including event staff;
• Responsible for maintaining highest level of brand execution and consistency with overall brand message and strategic direction;
• Develop team spirit and positive staff engagement;
• Liaison with the JLR regional and local field marketing team, as well as cross-functional departments including finance, legal, purchasing, communications, public relations, information technology, facilities, fleet, global office, and more;
• Perform other duties as required

What you will need:

• Bachelor’s Degree in Marketing or a related discipline;
• 5 years of Experiential Marketing and/or Event Marketing experience;
• Experience with corporate event planning a must;
• Strategy development, planning and activation skills;
• Previous work experience with budgets and budget management;
• Exceptional organizational, time management, and project management skills;
• Automotive and/or luxury product background preferred;
• Strong management and communication skills;
• Team player with ability to navigate corporate culture and interdepartmental relations;
• Excellent Microsoft Office skills, particularly Excel and PowerPoint, required;
• Business acumen and leadership credibility;
• Energetic, self-motivated and driven for results;
• Ability to travel as required (approximately 50%+);
• Includes occasional weekend and evening work hours.

Schedule: Hybrid Ways of Working (Monday, Tuesday, Thursday - office days; Wednesday and Friday - choice days)

Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position”.

So Why Us?

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.
• Be part of an international, inclusive, and open-minded company
• Global Bonus Program based on company performance
• You are never just a number. We take pride in taking care of our employees, doing everything we can to make sure that our teammates thrive both in and out of the office.
• Our employees receive a generous time off policy
• We offer a discounted Luxury Vehicle Car Program
• Employees also receive generous health care and retirement plans
• Quarterly Chair Massages
• Maternity/Paternity Leave
• Complimentary lunch
• And more!

Thank you for your interest in working for us, we love it here and think you will too!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

JLR North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

#WEAREJLR

#WEAREJLR

At JLR we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work, and reach their full potential.

Find out what to expect at each stage of the process along with some hints and tips.

Find out more about working here in our JLR Life Blog:

We look after our employees by offering a host of benefits and investing in their talent through award-winning training