National Automotive Experiential Program Lead

The JRT Agency; Farmington Hills (MI); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare

Dental

Vision

401(k)

Bonus eligibility

Job summary

The JRT Agency is seeking an experienced Experiential Program Manager to lead a nationwide automotive experiential tour and oversee select agency event programs. You will drive strategic planning, guest management, and on-site execution, while coordinating with clients and partners across multiple campaigns.

You will supervise a small team, manage budgets, and consolidate performance reports. This hybrid role requires travel two to three times per month and strong client-service skills.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• Five+ years of experiential marketing, event management or related experience; automotive experience is a must.
• Demonstrated experience in event planning, activation, logistics and marketing communications.
• Experience managing budgets, timelines, vendors and multiple concurrent projects.
• Strong written, verbal and presentation skills.
• Strong client-service, collaboration and relationship-building skills.
• Ability to lead and develop team members.
• Excellent organizational skills and attention to detail.
• Ability to remain flexible, resourceful and solutions-oriented in a deadline-driven environment.
• Ability and willingness to travel approximately two to three times per month.

Responsibilities

• Lead strategic planning, ideation and event development in collaboration with clients and agency partners.
• Manage event timelines, deliverables, logistics and onsite execution.
• Oversee data-capture technology and processes at tour events.
• Support content capture for social and digital channels at select events.
• Manage guest invitations, registration and onsite check-in when required.
• Develop and consolidate weekly, monthly, quarterly, pre-event and post-event reports.
• Prepare project estimates and oversee program budgets.
• Identify challenges proactively and recommend practical solutions.
• Ensure all event activity meets agency and client expectations.
• Support the planning and execution of other agency experiential programs.
• Collaborate with digital, social and creative teams across integrated client programs.
• Provide strategic oversight for the agency-managed automotive influencer program.
• Directly supervise the Influencer Program Manager.

Skills

Team leadership

Client-service

Communication

Education

Bachelor’s degree in marketing, communications, business or related field

Job description

The JRT Agency is seeking an experienced Experiential Program Manager to lead a nationwide automotive experiential tour and oversee select agency event programs. You will drive strategic planning, guest management, and on-site execution, while coordinating with clients and partners across multiple campaigns.

You will supervise a small team, manage budgets, and consolidate performance reports. This hybrid role requires travel two to three times per month and strong client-service skills.