Experiential Events Lead: Strategy & Execution

Shure Incorporated; Skokie (IL); Hybrid; USD 104,000 - 177,000; Full time

Benefits offered by this job

Healthcare

Retirement plan

Paid time off

Professional development

Employee discounts

Job summary

Shure Incorporated in Skokie, IL is seeking a Manager, Event Management to lead the strategy, planning, and execution of industry tradeshows, end-user events, and dealer activities worldwide. You will oversee attendee journeys, booth activations, and cross-functional communication to ensure a cohesive and impactful brand experience.

This hybrid role (3 days onsite) requires strong leadership, budget control, and vendor management while collaborating with Sales, Marketing, Product, and leadership

Qualifications

• Bachelor’s degree in marketing or related field.
• 7+ years of event management, vendor management, and creative event planning.
• Minimum 3 years of direct people management.
• Willingness to work evenings and weekends.

Responsibilities

• Develops and executes event strategies that drive pipeline growth, customer engagement, and commercial impact aligned with North American business objectives.
• Design attendee journeys and event experiences that support customer acquisition, engagement, and progression through the customer lifecycle.
• Identify, pilot, and scale innovative experiential marketing concepts that create differentiated customer engagement and strengthen market leadership.
• Leads cross-functional event planning and communication, aligning Sales, Marketing, Product, and leadership teams around priorities and follow-up strategies.
• Oversees event planning, budget management, vendor relationships, and resource allocation to ensure on-time delivery within budget.
• Develops booth staff training programs, messaging guides, and executive briefing materials for a consistent brand experience.
• Develop executive-level event performance reviews, including ROI analysis and recommendations.

Skills

Event management

Vendor management

People management

Budgeting

Negotiation

Communication

Organizational skills

Cross-functional collaboration

Multitasking

Travel coordination

Education

Bachelor's degree in Marketing or related field

Job description

Shure Incorporated in Skokie, IL is seeking a Manager, Event Management to lead the strategy, planning, and execution of industry tradeshows, end-user events, and dealer activities worldwide. You will oversee attendee journeys, booth activations, and cross-functional communication to ensure a cohesive and impactful brand experience.

This hybrid role (3 days onsite) requires strong leadership, budget control, and vendor management while collaborating with Sales, Marketing, Product, and leadership