Senior Specialist, Event Management

Shure Incorporated; Skokie (IL); Hybrid; USD 87,000 - 139,000; Full time

Job summary

Shure Incorporated in Skokie, IL is seeking a Senior Event Management Specialist to lead high-visibility events that connect customers, partners, and industry leaders with the Shure brand.

The role translates event strategy into detailed project plans, coordinates vendors and internal stakeholders, and delivers attendee-focused experiences that support customer engagement and brand consistency. This hybrid role is based in Skokie, IL.

Qualifications

• Bachelor's degree in communications or related field.
• Minimum 5 years of experience planning and executing events or tradeshow management.
• Strong experience with technical products or background in audio and networked IT components are a benefit.
• Superior project management skills with the ability to manage multiple projects and tasks with multiple teams at the same time.
• Strong interpersonal skills with the ability to facilitate constructive discussion and challenge opposing viewpoints diplomatically.
• Proficiency with MS Office Suite. Knowledge of Salesforce and Pardot is a plus.
• Pro-active, self-motivated and ability to work in a fast-paced, deadline-driven environment.
• Excel at taking initiative, working independently, and seeing projects through to successful completion.

Responsibilities

• Executes attendee journeys, booth activations, and event experiences that support customer acquisition, engagement, and progression through the customer lifecycle.
• Translates event objectives into engaging onsite experiences, customer interactions, and activation plans that support event and business goals.
• Develop and implement experiential marketing concepts, booth engagement programs, demonstrations, and interactive experiences that strengthen customer engagement and differentiate Shure in the marketplace.
• Identifies opportunities to enhance event experiences through attendee observations, customer feedback, and industry trends.
• Partners with Sales, Marketing, Product Management, and technical teams to execute event objectives, customer messaging, product launches, demonstrations, and engagement strategies.
• Lead day-to-day coordination with exhibit houses, production partners, and experiential vendors to execute approved booth designs, activations, and event experiences.
• Develops booth staff readiness programs, including demo scripts, messaging guides, engagement playbooks, executive briefing materials, and training sessions.
• Leads the development and execution of product demonstrations and experiential activations.

Skills

Project management

Interpersonal skills

Self-motivation

Education

Bachelor's degree in communications or related field

Tools

Salesforce

Pardot

MS Office Suite

Job description

Overview

Ready to make an impact? As a Senior Event Management Specialist, you will lead high-visibility events that connect customers, partners, and industry leaders with the Shure brand.

In your role as Senior Event Management Specialist, you will be responsible for planning and executing assigned industry tradeshows, end-user events, and dealer events. This role translates event strategy into detailed project plans, coordinates vendors and internal stakeholders, and delivers attendee-focused experiences that support customer engagement, pipeline objectives, and a consistent Shure brand experience.

This role is hybrid (3 days per week onsite) in our Skokie, IL location.

Responsibilities

• Executes attendee journeys, booth activations, and event experiences that support customer acquisition, engagement, and progression through the customer lifecycle. Translates event objectives into engaging onsite experiences, customer interactions, and activation plans that support event and business goals.
• Develop and implement experiential marketing concepts, booth engagement programs, demonstrations, and interactive experiences that strengthen customer engagement and differentiate Shure in the marketplace. Identifies opportunities to enhance event experiences through attendee observations, customer feedback, and industry trends.
• Partners with Sales, Marketing, Product Management, and technical teams to execute event objectives, customer messaging, product launches, demonstrations, and engagement strategies. Ensure deliverables accurately communicate business priorities and customer value propositions.
• Leads day-to-day coordination with exhibit houses, production partners, and experiential vendors to execute approved booth designs, activations, and event experiences. Collaborate with the Event Manager on vendor planning, strategic decisions, and exhibit investments to ensure delivery aligns with event objectives, brand standards, and customer experience goals.
• Develops booth staff readiness programs, including demo scripts, messaging guides, engagement playbooks, executive briefing materials, and training sessions. Equips booth staff with the knowledge, tools, and techniques required to effectively engage attendees and communicate customer value.
• Leads the development and execution of product demonstrations and experiential activations. Works closely with product and technical teams to ensure demonstrations effectively showcase solutions, address customer challenges, and support event objectives.
• Ensures consistent execution of Shure brand standards, messaging, and customer experience principles across all assigned events.
• Performs other duties as assigned including evaluates attendee engagement, booth effectiveness, customer feedback, and activation performance to identify lessons learned and recommend improvements for future events and experiences.

Qualifications

• Bachelor's degree in communications or related field.
• Minimum 5 years of experience planning and executing events or tradeshow management.
• Strong experience with technical products or background in audio and networked IT components are a benefit.
• Superior project management skills with the ability to manage multiple projects and tasks with multiple teams at the same time.
• Strong interpersonal skills with the ability to facilitate constructive discussion and challenge opposing viewpoints diplomatically.
• Proficiency with MS Office Suite. Knowledge of Salesforce and Pardot is a plus.
• Pro-active, self-motivated and ability to work in a fast-paced, deadline-driven environment.
• Excel at taking initiative, working independently, and seeing projects through to successful completion.

Applicants for this position must be currently authorized to work in the United States on a full-time basis. Shure will not sponsor applicants for this position for work visas.

Job Details

Category: Marketing & Product Management

Job Locations: US-IL-Skokie

Workplace Arrangement: Hybrid

WHO WE ARE

Shure's mission is to be the most trusted audio brand worldwide - and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn't stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

Join Shure and Amplify Your Impact. Explore our unique culture and learn the key pillars that define our legacy of excellence.

THE MIX MATTERS

If you're excited about this role, believe you've got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment,

PAY TRANSPARENCY

Shure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry's top talent. Base salaries vary based on qualifications, geography, experience, and expertise in each respective discipline. The range displayed on each job posting reflects the minimum and maximum base salary for the opportunity. The base salary for this position ranges from $86,800 to $138,900. If your salary expectations do not align, still apply as we are often flexible on the seniority of posted positions. All positions also include an award-winning benefits package.

WE GOT YOU - Our Benefits

At Shure, we prioritize the well-being of our Associates. We offer competitive rewards packages that address physical, mental, financial, and overall well-being. Our benefits include comprehensive healthcare, mental health and retirement savings plans, generous paid time off programs, employee discounts, professional development opportunities, work-life balance initiatives, employee recognition programs, and volunteering/community involvement opportunities. To learn more, check out our Benefits At A Glance.

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