Senior Events Marketing Manager: Trade Shows & Experiences

Stratasys; Minnesota; Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Stratasys North America is seeking an experienced Events Program Manager to lead the planning and execution of major marketing events, tradeshows, and experiential programs across the region. You will partner with marketing leadership, sales, and product teams to drive attendance, pipeline, and brand impact.

The role requires 8+ years of event management experience, strong budgeting, vendor management, and cross-functional collaboration, with travel ~25%.

Qualifikationen

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 8+ years in planning, managing, and executing marketing events.
• Experience managing custom-built exhibit programs through exhibit houses and external vendors.
• Experience managing event budgets, forecasting expenses, and delivering programs within budget expectations.
• Strong project management and organizational skills.
• Experience collaborating with cross-functional stakeholders, vendors, and external partners without direct authority.
• Willingness to travel approximately 25% and work extended hours or weekends as business needs require.

Aufgaben

• Develop and manage the annual events calendar and execution plans in partnership with marketing leadership and sales teams.
• Coordinate timelines, deliverables, resources, and cross-functional dependencies for major industry tradeshows, conferences, symposiums, roadshows, customer events, and virtual programs.
• Ensure all events align with company objectives, target audiences, and strategic marketing initiatives.
• Develop event budgets and support annual planning activities.
• Track committed and actual event expenses, maintain forecasts, and identify budget variances.
• Recommend adjustments and optimization opportunities to maximize return on marketing investment.
• Manage large-scale custom tradeshow exhibits and booth environments through exhibit house partnerships.
• Oversee event design, creative development, fabrication, approvals, installation, execution, and dismantling activities.
• Manage smaller tradeshow programs, regional events, displays, and event kits while maintaining a consistent brand presence.
• Lead relationships with exhibit houses, event organizers, logistics providers, venues, general contractors, and other suppliers.
• Manage vendor selection, contract negotiations, project deliverables, and performance expectations.
• Ensure all external partners deliver against quality, timeline, budget, and service requirements.
• Manage event logistics including shipping, booth materials, product displays, giveaways, scheduling, staffing, installation, and on-site operations.
• Coordinate with venues, contractors, and internal stakeholders to ensure seamless event execution.
• Anticipate risks, resolve issues proactively, and ensure compliance with venue requirements, labor regulations, and event standards.
• Partner with Sales, Product Marketing, Application Engineering, reseller partners, and marketing teams to align event objectives and messaging.
• Lead event readiness reviews, staffing plans, engagement strategies, and promotional activities.
• Execute programs designed to drive attendance, booth traffic, customer engagement, lead generation, and pipeline growth.
• Track attendance, engagement metrics, lead generation, lead quality, budget performance, and pipeline contribution.
• Deliver post-event reports, quarterly business reviews, annual performance summaries, and strategic recommendations.
• Continuously improve processes, workflows, and event effectiveness through lessons learned and best-practice implementation.
• Manage inventory and logistics associated with printers, printed samples, exhibit materials, and demonstration equipment used at events.

Kenntnisse

Vendor management

Project management

Communication

Negotiation

Cross-functional collaboration

Ausbildung

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce

Jobbeschreibung

Stratasys North America is seeking an experienced Events Program Manager to lead the planning and execution of major marketing events, tradeshows, and experiential programs across the region. You will partner with marketing leadership, sales, and product teams to drive attendance, pipeline, and brand impact.

The role requires 8+ years of event management experience, strong budgeting, vendor management, and cross-functional collaboration, with travel ~25%.