Strategic Events Leader — Experiential Marketing

Pdm Llc; Atlanta (GA); Hybrid; USD 110,000 - 160,000; Full time

Job summary

PDM is seeking a Sr. Manager of Event Marketing & Experiences to lead strategic events that elevate the company brand and drive growth. The role oversees trade shows, customer events, executive engagements, and field activations, working with Sales, HR, Product, and external partners.

You will shape event programs, negotiate vendor terms, and define KPIs to measure impact and pipeline contribution, travel as needed and travel flexibility required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 5+ years of event marketing and/or event management experience in B2B or industrial environments.
• Proven experience leading large-scale trade shows, customer events, and executive engagements.
• Strong project management and organizational skills with exceptional attention to detail.
• Ability to travel as needed and manage multiple events simultaneously.

Responsibilities

• Develop and execute the overall event and experiential marketing strategy aligned to company growth objectives.
• Strategically build and manage the annual event calendar, including trade shows, customer events, sponsorships, executive engagements, and internal events.
• Identify strategic event opportunities to increase brand awareness, customer engagement, and pipeline generation.
• Lead end-to-end planning and execution of events, including logistics, budgeting, vendor management, travel coordination, onsite execution.

Skills

Event planning

Project management

Stakeholder management

Communication

Travel flexibility

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Event tech platforms

Job description

PDM is seeking a Sr. Manager of Event Marketing & Experiences to lead strategic events that elevate the company brand and drive growth. The role oversees trade shows, customer events, executive engagements, and field activations, working with Sales, HR, Product, and external partners.

You will shape event programs, negotiate vendor terms, and define KPIs to measure impact and pipeline contribution, travel as needed and travel flexibility required.