Experience Center Lead - Events & Marketing

WCL Group; Irvine (CA); On-site; USD 66,000 - 94,000; Full time

Job summary

WCL Group seeks a Customer Experience Center (CEC) Manager for an on-site role in Irvine, CA. The role leads showroom upkeep, coordinates product upgrades, and collaborates with EBD product groups, Solution Engineers, and Vertical Marketing Teams to design and execute hospitality and training programs.

The position requires strong project management, exceptional communication, and the ability to manage multiple events from planning through reporting.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or Event/Hospitality Management is recommended.
• Highly organized with the ability to multitask and maintain key relationships with vendors, internal and external organizations.
• Project management acumen to lead cross functional work streams for successful and on time execution.
• Exceptional written and verbal communication skills.
• Ability to prioritize tasks effectively.
• Collaborative team player with strong intrapersonal skills, and relationship building skills
• Ability to thrive in a fast-paced, unpredictable environment.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Expert ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Expert knowledge of principles and methods for showing, promoting, and selling products or services.
• Expert ability to develop marketing and pricing strategy.
• Expert knowledge of media production, communication and dissemination techniques and methods.

Responsibilities

• Maintain the CEC Showroom through continual product upgrades working with EBD product groups, Solution Engineer, and Vertical Marketing Teams to outline and install the applicable solutions.
• Create and manage all CEC hospitality, meeting, and training programs.
• Responsible for supporting post event, training, and tour reporting to include description, dates and times, attendee list, photos, actions and follow up.
• Responsible for maintaining a list of attendees including name, company, contact information, reason for visit, follow up actions.
• Responsible for creating pre-sale and post-sale communications for each event. Pre-sale communication to be used to drive attendees and revenue opportunities.
• Working with client’s lead and DMC, assist in identifying strategic DMC events where client can market to attendees to visit showroom.
• Assist in monthly reporting for clients executive team.
• Manage and execute the CEC meeting schedule with Executive Management and Sales Leaders to ensure proper coverage and attendance for each meeting.
• Responsible for working across divisions and subsidiaries to plan and host various events during and after work hours including program development, catering, and hosting.
• Ensure the space within the CEC is prepared for each meeting, including coordinating cleaning, ensuring demos are operational, and correct product is on display.
• Responsible for hosting all CEC guests from tours to answering questions.
• Provide light technical maintenance including powering on/off products, loading/changing content, and connecting devices to Wi-Fi.
• Manage all other technical maintenance/fix with Solution Engineers Team.
• Manage food/beverage service with in-house/external catering services.
• Manage all other outsourced services and expense billing.
• Other tasks as assigned.
• Advise business and other groups on local, national, and international factors affecting buying/selling of products and services.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, and ROI projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services.

Skills

Event management

Marketing communications

Project management

Vendor relations

Team leadership

Client relationship

Strategic planning

Education

Bachelor's degree in Communications, Marketing, Public Relations or Event/Hospitality Management

Job description

WCL Group seeks a Customer Experience Center (CEC) Manager for an on-site role in Irvine, CA. The role leads showroom upkeep, coordinates product upgrades, and collaborates with EBD product groups, Solution Engineers, and Vertical Marketing Teams to design and execute hospitality and training programs.

The position requires strong project management, exceptional communication, and the ability to manage multiple events from planning through reporting.