Strategic Media Planning Lead

Publicis Groupe; New York (NY); On-site; USD 97,375 - 155,961; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption support

Wellness programs

Tuition assistance

Flexible time off

Work Your World

Diversity groups

Job summary

Publicis Groupe in New York seeks an Associate Director, Planning to lead a media planning team and drive cross-media strategy for high‑spend campaigns. You will own planning activities, develop strategic insights, and guide decks, budgets, and audience development across client programs.

A thoughtful, data‑driven leader will collaborate with analytics partners to grow and evolve brand performance. The role requires 5+ years in media planning/strategy, strong presentation skills, and proven team

Qualifications

• Bachelor’s degree preferred in marketing/advertising, communications or related field.
• 5+ years of experience in media planning/strategy across channels.
• Previous team management experience.
• Strong digital media experience preferred.
• Ability to manage multiple work streams and cross-functional teams.
• Excellent presentation and communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with media measurement platforms (Kantar, MOAT, Prisma, ComScore).

Responsibilities

• Strategize with internal directors and client to develop innovative, well-targeted marketing solutions.
• Interface with clients and partner agencies to build strategic communication plans for targeted audiences.
• Review client deliverables for quality and viability of recommendations.
• Develop strategic proposals and client-facing POVs with relevant inputs from teams.
• Own campaign planning for assigned client accounts and timelines.
• Lead knowledge-sharing sessions to improve campaign performance and collaboration.
• Foster relationships with clients, internal teams, and leadership.
• Lead deck writing, budget allocation, and audience development initiatives.

Skills

Media planning

Strategy

Team management

Digital media

Client storytelling

Education

Bachelor’s degree

Tools

Kantar

MOAT

Prisma

ComScore

Excel

PowerPoint

Job description

Publicis Groupe in New York seeks an Associate Director, Planning to lead a media planning team and drive cross-media strategy for high‑spend campaigns. You will own planning activities, develop strategic insights, and guide decks, budgets, and audience development across client programs.

A thoughtful, data‑driven leader will collaborate with analytics partners to grow and evolve brand performance. The role requires 5+ years in media planning/strategy, strong presentation skills, and proven team