Vice President - Media Planning

Zeta Global; New York (NY); Hybrid; USD 190,000 - 210,000; Full time

Benefits offered by this job

Unlimited PTO

Medical/Dental/Vision coverage

Employee Equity

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global in New York City, NY, is seeking a Vice President of Media Planning to set strategic direction for North American media planning, lead RFP/RFI responses, and mentor a growing team across multiple markets. This role requires proven revenue-driving leadership and the ability to shape enterprise-level strategy with flawless execution.

You will guide multi-channel campaigns and collaborate with Sales, Analytics, Product, and Strategy to achieve client outcomes, while aligning planning

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising.
• 5+ years in a leadership or senior management capacity, with team-building experience.
• Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture.
• Proven experience leading high-profile RFP responses and executive-level client presentations.
• Sophisticated command of Excel, PowerPoint, and analytics and planning platforms.
• Track record of working independently and cross-functionally to drive revenue in a fast-paced environment.

Responsibilities

• Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 25 (4-5 direct reports)
• Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
• Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
• Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
• Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
• Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
• Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
• Build, mentor, and develop an industry leading Planning team; establish career development pathways and a culture of excellence

Skills

Strategic leadership

Executive communication

Data-driven analytics

Digital media planning

Team building

Cross-functional collaboration

Client-facing excellence

Education

Bachelor's degree

Advanced degree preferred

Tools

Excel

PowerPoint

Analytics platforms

Planning platforms

Job description

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com

THE ROLE

As the Vice President of Media Planning at Zeta Global, you will set the strategic direction for our North American Media Planning organization responsible for RFP/RFI and strategic Media Plan responses across all verticals and markets, while building and mentoring a team of to deliver against ambitious revenue and client success goals. This role requires a seasoned leader who is equally comfortable shaping enterprise-level strategy and rolling up their sleeves to ensure flawless execution.

You will serve as the senior voice for Media Planning across Zeta Global, advising clients and internal stakeholders on best-in-class approaches and solutions across the full digital ecosystem. You must be comfortable and credible working with a diverse set of clients across industries and geographies while employing exceptional organizational design and motivational leadership capabilities.

This role is hybrid out of New York City, NY.

WHAT YOU'LL DO

• Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 2 5 (4-5 direct reports)
• Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
• Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
• Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
• Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
• Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
• Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
• Build, mentor, and develop an industry leading P lanning team; establish career development pathways and a culture of excellence

WHO YOU ARE

• A strategic media leader with a proven track record of driving revenue through differentiated planning and client-facing excellence within a fast paced growing company
• Deeply knowledgeable about the global digital advertising landscape, with the credibility and judgment to advise senior clients and internal partners across industries and markets
• An inspiring leader who builds strong teams, fosters collaboration, and develops talent
• An executive-level communicator who commands the room with clients, prospects, and internal partners alike
• Highly analytical and data-driven, with a sharp ability to connect media strategy to measurable business outcomes
• A decisive, adaptable operator who thrives in high-velocity environments and leads teams through ambiguity without sacrificing quality
• Deeply curious about the evolution of digital advertising and motivated by building something that matters

WHAT YOU'LL NEED

• Bachelor's degree required ; advanced degree preferred
• 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
• 5+ years in a leadership or senior management capacity, with demonstrated team-building experience
• Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture
• Proven experience leading high-profile RFP responses and executive-level client presentations
• Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
• Track record of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment

BONUS POINTS

• Experience leading media planning within a high growth programmatic advertising business
• Experience building or scaling a media planning function from the ground up

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $190,000 - $210,000, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin, or any other basis protected by applicable federal, state or local law; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.