Executive Director, Product & Vertical Marketing

toshibaglobalcommercesolutions; Durham (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Toshiba Global Commerce Solutions seeks an Executive Director to translate product, customer, competitive, and vertical insights into differentiated go-to-market strategies. This leader bridges Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing to ensure market-driven solutions are positioned, launched, and adopted to accelerate revenue and pipeline growth.

The role oversees Product Marketing and Vertical Marketing, developing compelling narratives connecting

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 12+ years of progressive marketing experience.
• 7+ years leading Product Marketing, Vertical Marketing, Go-to-Market, or related marketing organizations.
• Proven experience supporting complex B2B technology or enterprise solutions businesses.

Responsibilities

• Define and lead industry marketing strategies for key target verticals including Grocery, Hospitality, Convenience, and other segments.
• Build industry-specific value propositions, buyer journeys, content strategies, solution narratives, and sales plays.
• Partner with sales leadership to identify market opportunities and improve penetration within priority verticals.
• Develop industry thought leadership programs that elevate brand awareness and market credibility.

Skills

Strategic planning

Communication

Stakeholder management

Leadership

Storytelling

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Education-equivalency acceptable

Job description

Toshiba Global Commerce Solutions seeks an Executive Director to translate product, customer, competitive, and vertical insights into differentiated go-to-market strategies. This leader bridges Product Management, Sales, Customer Success, Channel Partners, and Regional Marketing to ensure market-driven solutions are positioned, launched, and adopted to accelerate revenue and pipeline growth.

The role oversees Product Marketing and Vertical Marketing, developing compelling narratives connecting