Executive Director, Omnichannel & Personalization Leader

Bristol-Myers Squibb Co; Princeton (NJ); On-site; USD 221,000 - 268,000; Full time

Job summary

Bristol Myers Squibb is transforming how it engages customers and this role sits at the center of that transformation. The Executive Director, Omnichannel and Personalization US Lead owns the strategy, platforms, and operating models that power personalization at scale across our Oncology, Cardiovascular, and Neurology Therapeutic Areas.

As the senior-most Product Owner for omnichannel enablement, this leader will translate brand and Therapeutic Area priorities into AI-driven engagement

Qualifications

• Minimum 10 years building and executing personalized or omnichannel marketing campaigns.
• Senior-level cross-functional influence and end-to-end delivery accountability.
• Hands-on fluency with AI tools in marketing and personalization contexts.
• Experience with enterprise-scale personalization platforms (Adobe, Salesforce, Google).

Responsibilities

• Define and evolve omnichannel vision and maturity model across therapeutic areas.
• Own omnichannel blueprint for consistent, high-quality personalization at scale.
• Pilot and scale agentic technologies to support personalization and orchestration.
• Lead capability adoption programs and track KPI-driven ROI.

Skills

Omnichannel strategy

Product ownership

AI-assisted personalization

Enterprise personalization platforms

Leadership of Directors

Tools

Adobe

Salesforce

Google

Job description

Bristol Myers Squibb is transforming how it engages customers and this role sits at the center of that transformation. The Executive Director, Omnichannel and Personalization US Lead owns the strategy, platforms, and operating models that power personalization at scale across our Oncology, Cardiovascular, and Neurology Therapeutic Areas.

As the senior-most Product Owner for omnichannel enablement, this leader will translate brand and Therapeutic Area priorities into AI-driven engagement