US Omnichannel & AI-Driven Digital Engagement Lead

Biogen; Cambridge (MA); On-site; USD 199,000 - 274,000; Full time

Benefits offered by this job

Medical, Dental, Vision, & Life insurances

Fitness & Wellness programs

401(k) program with company match

Tuition reimbursement up to $10,000 per year

Paid vacation and holidays

Job summary

Biogen is looking for a digital engagement lead to support upcoming brand launches as part of the Business Operations & Insights team in Cambridge, Massachusetts. This role involves developing omnichannel strategies to connect with HCP and Patient audiences through an AI-powered action engine.

The ideal candidate will possess a strong background in omnichannel/digital engagement within the healthcare sector, with a minimum of 10 years experience and familiarity with brand launches, ensuring alignment to objectives and customer needs.

Qualifications

• 10+ years of omnichannel/digital engagement experience in healthcare, focusing on strategy and execution.
• Proven expertise in leading omnichannel strategies for brand launches.
• Strong capability to manage omnichannel planning and execution independently.

Responsibilities

• Translate brand strategies into omnichannel launch plans.
• Act as a dedicated Omnichannel/Digital Experience Architect.
• Ensure all launch touchpoints are connected and measurable.

Skills

Omnichannel/Digital engagement healthcare experience

Omnichannel Launch & Engagement expertise

Strategic Execution

AI-Enabled Omnichannel Fluency

Brand Partnership & Influence

End-to-End Campaign Accountability

Digital & MarTech Operational Acumen

Cross-Functional Collaboration

Experience Design & Journey Thinking

Analytics-Driven Optimization Mindset

Education

BA/BS required, MBA preferred

Job description

Biogen is looking for a digital engagement lead to support upcoming brand launches as part of the Business Operations & Insights team in Cambridge, Massachusetts. This role involves developing omnichannel strategies to connect with HCP and Patient audiences through an AI-powered action engine.

The ideal candidate will possess a strong background in omnichannel/digital engagement within the healthcare sector, with a minimum of 10 years experience and familiarity with brand launches, ensuring alignment to objectives and customer needs.