Senior Director, Omnichannel Strategy & Digital Experience

SpringWorks Therapeutics; Boston (MA); Hybrid; USD 188,000 - 283,000; Full time

Job summary

SpringWorks Therapeutics is seeking a Senior Director of Digital & Omnichannel Strategy to lead data‑driven, customer‑centric engagement across three brands in US Rare Tumors.

This role sits at the intersection of brand strategy, customer experience, and digital innovation, partnering with Brand, Sales, Medical, IT, Analytics, and agencies to drive launch excellence and scalable omnichannel capabilities.

Qualifications

• Bachelor’s degree in business or related discipline; MBA preferred.
• 10+ years in pharma/biotech marketing or omnichannel roles.
• Proven ability to translate brand strategy into omnichannel engagement.
• Strong leadership in matrixed organizations and cross-functional teams.

Responsibilities

• Translate brand objectives into integrated HCP and patient engagement strategies.
• Guide journey design, channel mix, and content sequencing.
• Define omnichannel roadmaps aligned to portfolio priorities.
• Lead cross-functional execution across Marketing, Field, Medical, IT, and agencies.

Skills

Omnichannel strategy

Digital marketing

Leadership

Cross-functional collaboration

Measurement & analytics

Education

Bachelor’s degree (business or related disciplines)

MBA or other advanced degree preferred

Job description

SpringWorks Therapeutics is seeking a Senior Director of Digital & Omnichannel Strategy to lead data‑driven, customer‑centric engagement across three brands in US Rare Tumors.

This role sits at the intersection of brand strategy, customer experience, and digital innovation, partnering with Brand, Sales, Medical, IT, Analytics, and agencies to drive launch excellence and scalable omnichannel capabilities.