Executive Director, Mobile & Tech Advertising Sales

Comcast Resume; New York (NY); On-site; USD 236,000 - 354,000; Full time

Job summary

Universal Ads, part of Comcast, is seeking an Executive Director to lead the Mobile & Tech segment, defining go-to-market strategy and driving revenue growth. The role involves building and guiding a team, originating strategic accounts, and shaping product priorities based on market needs.

You will partner with product, measurement, partnerships, and marketing to translate insights into scalable solutions, shaping the roadmap and ensuring long-term success for the segment.

Qualifications

• 8+ years of experience in app promotion, performance marketing, programmatic, CTV, mobile, or related advertising sales.
• Demonstrated experience leading sales teams and establishing a new go-to-market motion.
• Experience developing and closing strategic new business while enabling a broader sales team.

Responsibilities

• Own the strategy, revenue plan, and operating model for the Mobile & Tech segment.
• Define the segment’s ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy.
• Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities.
• Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows.
• Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team.
• Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies.
• Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers.
• Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment.
• Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations.
• Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem.
• Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations.
• Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion.

Skills

Advertising

Client Relations

Customer Acquisition

Mobile Application Marketing

Executive Leadership

Sales Leadership

Strategic Account Management

Cross-functional Collaboration

Education

Bachelor’s Degree

Tools

Ads Manager

MMPs

Measurement tools

Job description

Universal Ads, part of Comcast, is seeking an Executive Director to lead the Mobile & Tech segment, defining go-to-market strategy and driving revenue growth. The role involves building and guiding a team, originating strategic accounts, and shaping product priorities based on market needs.

You will partner with product, measurement, partnerships, and marketing to translate insights into scalable solutions, shaping the roadmap and ensuring long-term success for the segment.