Executive Director Diagnostics Customer Marketing (Hybrid)

Labcorp; Burlington (NC); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Tuition reimbursement

Employee stock purchase plan

Paid time off

Job summary

Labcorp seeks an Executive Director of Diagnostics Customer Marketing to lead segment-focused marketing across primary care, specialty medicine, oncology, women’s health, and patient audiences. The role emphasizes AI-enabled insights, lifecycle marketing, and disciplined performance to expand diagnostic adoption.

The role requires hybrid in-office work with three days per week in Burlington, NC or Durham, NC, overseeing a team of Customer Marketers and collaborating with commercial, medical, and

Qualifications

• Bachelor's degree required.
• 15+ years of progressive marketing experience in healthcare with demonstrated expertise in customer segment marketing across diverse healthcare audiences.
• 8+ years of progressive people management experience in a complex, matrixed environment.

Responsibilities

• Own the annual Dx customer marketing growth agenda across all segments—setting strategy, defining success metrics, and ensuring marketing investments drive measurable audience expansion and brand preference.
• Lead the development of a segment-first customer marketing framework with differentiated strategies grounded in clinical workflows, decision-making drivers, and channel preferences.
• Build AI-enhanced customer personas and enable precision targeting and personalization at scale.
• Define end-to-end Dx segment strategy aligned to enterprise priorities and market opportunities.
• Serve as the enterprise voice for segment strategy, influencing investments, GTM decisions, and long-term growth across Diagnostics.
• Partner with segment leaders, portfolio leads, and sales to translate Labcorp’s diagnostics positioning into targeted campaigns and messaging.
• Own end-to-end messaging architecture with segment-specific value propositions and positioning frameworks.
• Lead content strategy and a library of assets—clinical evidence summaries, thought leadership, educational tools, case studies, patient-facing materials.
• Ensure messaging aligns brand storytelling with commercial activation across campaigns and channels.
• Drive a disciplined, omnichannel growth system with KPI-driven performance and ROI tracking.
• Oversee budgets and activation calendars for cohesive go-to-market execution across segments.
• Lead, mentor, and develop a high-performing team of Customer Marketers.

Skills

Strategic leadership

Market segmentation

AI-powered marketing

Storytelling

Omnichannel marketing

Budget stewardship

People leadership

Change management

Education

Bachelor's degree

Advanced degree (MBA/MS/MPH)

Job description

Labcorp seeks an Executive Director of Diagnostics Customer Marketing to lead segment-focused marketing across primary care, specialty medicine, oncology, women’s health, and patient audiences. The role emphasizes AI-enabled insights, lifecycle marketing, and disciplined performance to expand diagnostic adoption.

The role requires hybrid in-office work with three days per week in Burlington, NC or Durham, NC, overseeing a team of Customer Marketers and collaborating with commercial, medical, and