Executive Director, Diagnostics Customer Growth & Marketing

LCH Lab. Corp. of America Holdings; North Carolina; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) plan

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

LCH Lab. Corp. of America Holdings is seeking a seasoned marketing leader in the healthcare sector to drive customer marketing strategy across all diagnostics segments. This role involves utilizing AI insights to foster customer engagement, developing segment-specific messaging, and optimizing go-to-market strategies to enhance brand preference.

The ideal candidate should have over 15 years of experience in healthcare marketing, a robust understanding of customer needs, and the ability to influence cross-functional teams. A comprehensive benefits package and a collaborative work environment await successful applicants.

Qualifications

• Fifteen or more years of progressive marketing experience in healthcare.
• Eight or more years of progressive people-management experience.
• Expertise in customer segment marketing across diverse healthcare audiences.

Responsibilities

• Own the annual customer marketing growth agenda across all Dx customer segments.
• Lead content strategy for the Dx customer marketing function.
• Convert business goals into data-driven go-to-market strategies.

Skills

Marketing Strategy

Customer Engagement

AI Marketing Technology

Multi-Channel Marketing

People Leadership

Education

Bachelor's degree

Master's degree (preferred)

Tools

AI-driven analytical tools

Content management systems

Job description

LCH Lab. Corp. of America Holdings is seeking a seasoned marketing leader in the healthcare sector to drive customer marketing strategy across all diagnostics segments. This role involves utilizing AI insights to foster customer engagement, developing segment-specific messaging, and optimizing go-to-market strategies to enhance brand preference.

The ideal candidate should have over 15 years of experience in healthcare marketing, a robust understanding of customer needs, and the ability to influence cross-functional teams. A comprehensive benefits package and a collaborative work environment await successful applicants.