Executive Director, Diagnostics Customer Marketing

Jobtailor; Burlington (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Jobtailor in Burlington, NC is seeking a senior leader to own the annual customer marketing growth agenda across Dx segments. You will define strategy, build AI-enhanced personas, and partner with sales to translate diagnostics positioning into targeted campaigns.

The role demands 15+ years in healthcare marketing, 8+ years in people management, and an advanced degree. You will drive cross-channel messaging and advance data-driven, AI-powered marketing initiatives.

Qualifications

• 15+ years of progressive marketing experience in healthcare with demonstrated expertise in customer segment marketing.
• 8+ years of progressive people management in a matrixed environment.
• Advanced degree (MS, MPH, MBA) preferred.
• Proven track record leading multi-segment customer engagement and growth strategies.

Responsibilities

• Own the annual customer marketing growth agenda across all Dx customer segments—setting strategy and success metrics.
• Lead the development and refinement of a segment-first customer marketing framework.
• Build and maintain AI-enhanced customer personas for each segment.
• Define end-to-end customer marketing strategy aligned to priorities and market opportunities.
• Partner with segment leaders, portfolio leads, and sales to tailor campaigns.
• Lead content strategy and a roadmap to build clinical credibility and engagement.
• Drive differentiated messaging across campaigns and channels.
• Champion AI and marketing tech to accelerate performance.
• Foster data fluency and insight-driven decision making.
• Lead and develop a high-performing team of Customer Marketers.

Skills

Healthcare marketing

Leadership

AI personas

Segmentation

Lifecycle marketing

Performance optimization

Budget management

Data storytelling

Analytical thinking

Cross-functional leadership

Education

Bachelor's degree

Master's degree preferred (MS/MPH/MBA)

Tools

AI/marketing platforms

CRM systems

Analytics tools

Content management systems

Job description

Responsibilities

• Own the annual customer marketing growth agenda across all Dx customer segments—setting strategy, defining success metrics, and ensuring marketing investments drive measurable audience expansion, adoption, and brand preference across primary care, specialty providers oncology, women’s health, patients, and other high-priority audiences.
• Lead the development and ongoing refinement of a segment-first customer marketing framework.
• Build and maintain deep, AI-enhanced customer personas for each segment.
• Define the end-to-end customer marketing strategy for each Dx segment, aligned to enterprise priorities, commercial needs, and market opportunities.
• Serve as the enterprise voice for customer segment strategy—influencing investment priorities, go-to-market decisions, and long-term growth planning across the diagnostics business.
• Partner with customer segment leaders, portfolio leads, and sales to translate Labcorp’s diagnostics positioning into targeted go-to-market campaigns and messaging tailored to each audience.
• Lead content strategy for the Dx customer marketing function—defining content pillars, editorial direction, and a content roadmap that builds clinical credibility, drives engagement, and supports customers at every stage of their journey.
• Drive consistent, differentiated messaging across all campaigns, channels, and customer touchpoints.
• Champion the use of AI and advanced marketing technology to accelerate every dimension of customer marketing.
• Build a culture of data fluency and AI experimentation across the customer marketing team—setting high expectations for insight-driven decision-making at every level.
• Lead, mentor, and develop a high-performing team of Customer Marketers responsible for executing segment-specific strategies.

Qualifications

• Bachelor's degree.
• 15 or more years of progressive marketing experience in healthcare with demonstrated expertise in customer segment marketing across diverse healthcare audiences.
• 8 or more years of progressive people management experience, including direct team leadership, performance management, coaching, and oversight of skip-level reports in a complex, matrixed environment.
• An advanced degree (Master of Science, Master of Public Health, or Master of Business Administration) is preferred.
• Proven track record leading large-scale, multi-segment customer engagement and acquisition strategies that deliver measurable commercial growth across diverse healthcare audiences.
• Advanced skills in building and refining AI-enhanced customer personas across multiple audience segments to enable precise and effective targeting.
• Expertise in segmentation, insights, lifecycle marketing, and performance optimization across diverse customer audiences including physicians, specialists, and patients.
• Demonstrated experience leveraging AI and marketing technology platforms to drive smarter targeting, content personalization, journey orchestration, and program optimization at scale.
• Proven ability to storytell and marry data with compelling narratives that inspire, persuade, and drive action across multiple audience types and channels.
• Strong analytical, strategic thinking, and budget management capabilities.
• Experience leading and developing high-performing, multi-disciplinary marketing teams.
• Ability to operate with pace and discipline in a fast-moving, matrixed, highly collaborative environment.