EVP, Enterprise Marketing Measurement & Growth

Association of National Advertisers; New York (NY); On-site; USD 325,000 - 350,000; Full time

Benefits offered by this job

Health and wellness benefits

401k with company match

Flexible scheduling

Generous paid time off

Casual dress code

Incentives and rewards

Job summary

Association of National Advertisers in New York City seeks an Executive Vice President, Measurement for Marketers (MFM) to lead the marketer-led vision for marketing and media measurement. This senior role guides efforts across measurement providers, platforms, and industry associations to demonstrate marketing's contribution to growth and value.

The EVP will lead a small team, oversee major initiatives and events, and represent ANA to senior executives while shaping industry priorities in a

Qualifications

• Bachelor's degree from an accredited institution; advanced degree preferred.
• Significant senior leadership experience setting strategy and engaging with executives.
• Deep knowledge of enterprise marketing measurement and paid-media measurement.
• Ability to travel as required.
• Strong communication, public speaking, and facilitation skills.

Responsibilities

• Lead strategic agenda for the Measurement for Marketers practice and translate strategy into initiatives and member value.
• Represent ANA externally on marketing and media measurement with executives and industry stakeholders.
• Build collaboration with marketers, agencies, platforms, and standards bodies.
• Improve quality, transparency, and relevance of measurement for holistic marketing impact and paid media.
• Lead the Enterprise Marketing Measurement Leadership Council and related programs.

Skills

Executive leadership

Strategic vision

Measurement and business expertise

Communication and thought leadership

Strategic execution

People and team leadership

Influence and coalition building

Industry leadership

Education

Bachelor's degree

Advanced degree

Job description

Association of National Advertisers in New York City seeks an Executive Vice President, Measurement for Marketers (MFM) to lead the marketer-led vision for marketing and media measurement. This senior role guides efforts across measurement providers, platforms, and industry associations to demonstrate marketing's contribution to growth and value.

The EVP will lead a small team, oversee major initiatives and events, and represent ANA to senior executives while shaping industry priorities in a