Head of Measurement Strategy & Analytics

AMS; New York (NY); On-site; USD 185,000 - 213,000; Full time

Job summary

AMS is seeking a VP, Measurement to establish and lead the measurement discipline, unifying evaluation of media effectiveness across clients, tools, and partners. You will lead the analytics team, define standards, and guide how measurement informs strategy and optimization across campaigns.

You will collaborate with planners, buyers, and data scientists, translating complex analytics into clear business insights and guiding new product offerings.

Qualifications

• 10+ years of experience in marketing measurement with increasing leadership responsibility.
• Deep understanding of attribution, MMM, incrementality testing, and causal inference methodologies.
• Experience evaluating and managing external measurement vendors and SaaS tools.
• Demonstrated success designing and implementing measurement programs that drive business outcomes.
• Hands-on familiarity with statistical analysis and experimentation tools (SQL, R, Python, Power BI, Tableau).
• Strong understanding of data governance, privacy regulations, and clean room environments.

Responsibilities

• Define AMS’s measurement strategy and roadmap; codify what good measurement looks like across clients.
• Develop frameworks for campaign evaluation, attribution, and experimentation.
• Create client-specific Learning Agendas to guide optimization and decision-making.
• Advise clients on measurement approaches — MMM, MTA, incrementality, and attention studies.
• Measure across AMS’s channel mix: TV, CTV, OOH, audio, print, digital.
• Translate complex data and models into actionable business insights.
• Lead measurement in new-business pitches and RFPs to win clients.

Skills

10+ years in marketing measurement

Leadership in analytics

Translating analytics to strategy

Data governance & privacy

Statistical analysis & experimentation

Education

Degrees in Marketing/Analytics or related field

Tools

SQL

R

Python

Power BI

Tableau

Job description

AMS is seeking a VP, Measurement to establish and lead the measurement discipline, unifying evaluation of media effectiveness across clients, tools, and partners. You will lead the analytics team, define standards, and guide how measurement informs strategy and optimization across campaigns.

You will collaborate with planners, buyers, and data scientists, translating complex analytics into clear business insights and guiding new product offerings.