VP, Future Measurement & Data Strategy

ADP, Inc.; New York (NY); On-site; USD 220,000 - 250,000; Full time

Job summary

The Interactive Advertising Bureau seeks a strategic and future-facing Vice President to lead its Measurement, Addressability & Data function and evolve the industry’s measurement agenda. You will shape frameworks, guide councils, and drive industry-wide governance for AI-enabled insights, privacy, identity, and data across advertising ecosystems.

In this leadership role you will translate market complexity into clear priorities, align with research initiatives, and partner with member

Qualifications

• Minimum 10+ years of experience in advertising, media, measurement, data-driven marketing, addressability, identity, privacy, or related fields.
• Strategic perspective on measurement ecosystems, attribution, MMM, and cross-platform challenges.
• Ability to translate business needs into practical requirements and governance.

Responsibilities

• Set strategic direction for measurement, addressability, data, privacy, and AI-enabled media.
• Lead and architect industry frameworks, guidance, and governance models.
• Direct and facilitate member councils, boards, and committees.
• Translate market needs into actionable requirements and roadmaps.
• Collaborate across centers of excellence to align standards and education.

Skills

Leadership

Strategic thinking

Communication

AI governance

Cross-functional collaboration

Tools

Salesforce

Smartsheet

Job description

The Interactive Advertising Bureau seeks a strategic and future-facing Vice President to lead its Measurement, Addressability & Data function and evolve the industry’s measurement agenda. You will shape frameworks, guide councils, and drive industry-wide governance for AI-enabled insights, privacy, identity, and data across advertising ecosystems.

In this leadership role you will translate market complexity into clear priorities, align with research initiatives, and partner with member