Events Marketing Manager

The Birner Group, Renewal By Andersen; Little Rock (AR); On-site; USD 55,000 - 95,000; Full time

Benefits offered by this job

Health, vision, and dental insurance.

Life insurance.

401(k) with company match.

Health Savings Account.

Paid time off and paid holidays.

Additional company-sponsored insurance

Job summary

Renewal by Andersen in Little Rock, Arkansas is seeking a Non-Traditional Marketing Manager to drive revenue by turning non-traditional marketing opportunities into qualified appointments. You will lead an appointment-setting team, coach them, and monitor performance while optimizing field execution and maintaining a high-energy culture.

You’ll manage KPIs, ROI, and relationships with retail partners and event organizers to ensure opportunities convert to sales.

Qualifications

• 2 years previous management experience in field marketing, sales, face-to-face lead generation, or a related field.
• Proven ability to lead, coach, and develop team members.
• Strong organizational and time management skills with the ability to manage multiple locations and priorities.
• Comfortable working with KPIs, performance reports and production data.

Responsibilities

• Lead & manage the appointment-setting team and set performance standards.
• Own appointment production, KPIs, and ROI across locations.
• Drive non-traditional marketing performance through events, retail, partnerships, and community activities.
• Recruit, train and retain high-potential appointment setters and ensure onboarding.
• Staffing and scheduling to cover evenings, weekends, and high-volume opportunities.
• Performance management and staff development with accountability for results.
• Collaborate with marketing leaders and sales leadership to execute opportunities.

Skills

Leadership

Coaching

Team management

Tools

CRM systems

Microsoft Office

Job description

Non-Traditional Marketing Manager - GAR

Renewal by Andersen | Little Rock, Arkansas

This role is a revenue-driving people leadership position, not simply marketing. This position is ultimately responsible for turning our non-traditional marketing opportunities into qualified appointments. You’ll lead, coach and develop the team, manage their performance, optimize field execution, and build an engaging culture that consistently produces results.

Primary responsibilities

• Lead & manage the appointment-setting team
  • Set clear expectations and performance standards.
  • Coach, train, develop and motivate setters.
  • Build accountability while maintaining a strong team culture.
  • Maintain a consistent field presence through frequent site visits
• Own appointment production and KPIs
  • Be accountable for appointment volume, productivity and quality.
  • Monitor individual and team performance.
  • Identify trends and take corrective action quickly.
  • Manage marketing costs
• Drive non-traditional marketing performance
  • Maximize appointments generated through retail, events, partnerships, community activities and other alternative channels.
  • Evaluate locations and events based on appointments and ROI, not just activity.
  • Ensure marketing locations are equipped, branded and set up for successful execution.
  • Maintain strong relationships with retail partners, event organizers, venues, and community partners
• Recruit, train and retain talent
  • Help recruit, interview and hire high-potential appointment setters.
  • Ensure new hires receive effective onboarding and ongoing training.
  • Reduce turnover by creating a high-performing, engaging environment.
  • Maintain appropriate staffing levels to support continued growth
• Staffing & scheduling
  • Ensure the right number of setters are deployed at the right locations and events.
  • Manage coverage for evenings, weekends and high-volume opportunities.
  • Balance employee availability with business needs.
• Performance management
  • Address underperformance quickly and fairly.
  • Develop improvement plans when necessary.
  • Recognize and reward top performers.
• Partner cross-functionally
  • Collaborate with other marketing leaders and territory sales leadership.
  • Collaborate with the Business Development team to successfully execute identified event opportunities throughout the territory.
  • Ensure appointments generated by marketing are quality opportunities that sales can convert.
  • Communicate results, challenges and opportunities to senior leadership.
• Direct Reports: 10 Setters and 1 Events Manager

Requirements

• 2 years previous management experience in field marketing, sales, face-to-face lead generation, or a related field.
• Proven ability to lead, coach, and develop team members
• Strong organizational and time management skills with the ability to manage multiple marketing locations and priorities.
• Comfortable working with KPIs, performance reports and production data.
• Excellent written and verbal communication skills.
• Strong relationship-building and interpersonal skills.
• Ability to work effectively with employees, business partners, vendors, and leadership.
• Ability to identify problems, make decisions, and adapt quickly in a fast-paced field environment.
• Ability and willingness to travel regularly throughout the Greater Arkansas territory.
• Strong leadership, communication, integrity, teamwork, adaptability, and accountability.
• Proficient with Microsoft Office and comfortable learning company scheduling, reporting, and CRM systems.
• Availability to support field marketing programs during evenings and weekends as business needs require.

Benefits

• Health, vision, and dental insurance.
• Life insurance.
• 401(k) with company match.
• Health Savings Account.
• Paid time off and paid holidays.
• Additional company-sponsored insurance and benefit options.

Compensation Range: $55,000 - $95,000
Location: Little Rock, Arkansas