Events and Retail Manager- Houston

Andersencorp; Houston (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Renewal by Andersen in Houston seeks an Events & Retail Marketing Manager to lead a 20+ Brand Ambassadors team, drive lead generation, and optimize event and retail partnerships. You will guide performance, talent development, and cost-efficient marketing execution in a fast-paced environment.

The role combines leadership, strategy, recruiting, coaching, and hands-on marketing, with a focus on achieving key KPIs and growth through Direct Marketing initiatives.

Qualifications

• Strategic thinker with strong project management capabilities.
• Excellent attention to detail.
• Strong verbal and written communication skills.
• Ability to independently manage resources and priorities.
• Experience evaluating performance and effectiveness of marketing activations.
• Understanding of marketing communications, advertising, and sales promotions.
• Proven leadership and team development abilities.
• Strong analytical and problem-solving skills.
• Proficiency with Microsoft Office applications, particularly reports and spreadsheets.

Responsibilities

• Lead Talent Development & Leadership: recruit, hire, onboard, train, coach, and develop a team of 20+ Brand Ambassadors.
• Foster a performance-driven culture with teamwork, accountability, and success.
• Conduct in-field coaching, shadowing, and development sessions; deliver in-office training.
• Motivate the team to consistently exceed expectations.
• Oversee Operational Excellence: payroll, admin duties, KPIs, and cross-functional collaboration; run weekly meetings.
• Drive Business Performance: manage budgets, analyze activation results, and identify growth opportunities.
• Represent the Brand: act as a visible leader and maintain a professional image; build relationships with partners and coordinators.
• Lead Generation: generate leads and schedule appointments via events, retail, and canvassing activities.

Skills

Strategic thinking

Project management

Attention to detail

Verbal communication

Written communication

Resource management

Marketing activation evaluation

Data analysis

MS Office (reports/spreadsheets)

Tools

Microsoft Office

Job description

Renewal by Andersen | Houston, TX

Lead a High-Performing Team. Drive Growth. Make an Impact.

Renewal by Andersen of Houston is experiencing incredible growth, and we're looking for an exceptional leader to help fuel our continued success.

If you're passionate about building teams, developing talent, driving results, and creating memorable customer experiences, this is your opportunity to join an industry leader and make a lasting impact.

As the largest window and door manufacturer in North America, Renewal by Andersen has built a trusted reputation for premium products, outstanding customer experiences, and a people-first culture. Our award-winning Direct Marketing team is recognized nationally for excellence, innovation, and performance, and we're searching for a dynamic Events & Retail Marketing Manager to help take our success to the next level.

Your Opportunity

As the Events & Retail Marketing Manager, you'll lead one of the most important functions within our Non-Traditional Marketing Department by overseeing multiple lead generation channels and managing a team of 20+ Brand Ambassadors.

You'll be responsible for driving performance, developing talent, maximizing event and retail partnerships, and ensuring key business objectives and KPIs are consistently achieved.

This role combines leadership, strategy, recruiting, coaching, operations, and hands-on marketing execution, making it an ideal opportunity for someone who thrives in a fast-paced, results-oriented environment.

What You'll Lead

Event Marketing Initiatives

Representing our brand through engaging activations at:

• Trade shows
• Festivals and fairs
• Sporting events
• Marquee events
• Community events

Retail Marketing Initiatives

Creating customer engagement opportunities at:

• Grocery stores
• Hardware stores
• Home décor retailers
• Other high-traffic retail locations

Through these programs, you'll help generate qualified leads and schedule appointments for our Design Consultant team while optimizing performance and cost efficiency through our proven Direct Marketing methodology.

What You'll Do

Talent Development & Leadership

• Recruit, hire, onboard, train, coach, and develop a team of 20+ Brand Ambassadors
• Create a culture focused on performance, teamwork, accountability, and success
• Conduct in-field coaching, shadowing, and performance development sessions
• Deliver in-office training and skill-building workshops
• Motivate team members to consistently exceed expectations

Operational Excellence

• Manage payroll and other administrative responsibilities
• Track, monitor, and report key performance indicators (KPIs)
• Collaborate with leadership and Direct Marketing management teams
• Schedule and lead weekly and bi-weekly team meetings
• Ensure compliance with company policies and operational guidelines

Business Performance

• Meet and exceed departmental goals and performance metrics
• Manage budgets and understand performance-to-cost relationships
• Analyze results from event, retail, and canvassing activations
• Identify opportunities for continuous improvement and growth

Brand Representation

• Serve as a visible leader and ambassador for Renewal by Andersen
• Maintain an exceptional professional image
• Lead by example through integrity, work ethic, teamwork, and professionalism
• Build strong relationships with event coordinators, retail partners, and store managers

Lead Generation

• Generate leads and schedule appointments through:
  • Event marketing
  • Retail marketing
  • Canvassing activities

What We're Looking For

Required Experience

• 2-3 years of experience in one or more of the following:
  • Event management
  • Retail management
  • Canvassing management
  • Sales management
  • Marketing management

Skills & Qualifications

• Strategic thinker with strong project management capabilities
• Excellent attention to detail
• Strong verbal and written communication skills
• Ability to independently manage resources and priorities
• Experience evaluating performance and effectiveness of marketing activations
• Understanding of marketing communications, advertising, and sales promotions
• Proven leadership and team development abilities
• Strong analytical and problem-solving skills
• Proficiency with Microsoft Office applications, particularly reports and spreadsheets

Success Traits

The ideal candidate is:

Results-Oriented
Dynamic and Energetic
Customer Focused
Business Savvy
Creative and Innovative
Confident and Influential
Organized and Detail-Oriented
Strong at Problem Solving
Skilled in Assessment and Evaluation
Proven in Sales Performance
Exceptional in Building Relationships

Why Join Renewal by Andersen?

At Renewal by Andersen, you'll have the opportunity to lead a high-impact team, develop future talent, and contribute directly to the continued growth of an industry-leading brand. You'll join a culture built on teamwork, positivity, innovation, and achievement while helping homeowners improve one of their most important investments: their home.