Events & Field Marketing Associate Manager (US Remote)

NielsenIQ; Carolina (PR); Remote; USD 70.000 - 89.000; Vollzeit

Benefits dieser Stelle

Flexible working environment

Volunteer time off

Zusammenfassung

NielsenIQ is seeking an Associate Manager of Events and Field Marketing to own marketing strategy and activation for events and field programs. This role partners with Sales and other teams, defines messaging, and drives on-site and post-event campaigns to support pipeline growth.

You will manage invitations, emails, landing pages, and digital promotions, coordinating with Marketing Ops for logistics, while reporting on engagement and lead quality. 25% travel within the US is required.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years in event marketing, field marketing, customer marketing, or demand generation.
• Experience developing and executing marketing programs within priorities and resources.
• Strong writing skills and hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management skills with timelines and stakeholders.
• Ability to interpret performance data and recommend improvements.
• Travel: Approximately 25% within the United States.

Aufgaben

• Develop event marketing plans with audiences, messaging, customer experiences, and outcomes.
• Write invitations, emails, and landing pages; coordinate promotion.
• Partner with Sales to define goals and outreach resources.
• Deliver on-site activations and manage logistics tasks.
• Execute post-event campaigns linking attendees to content or meetings.
• Coordinate lead capture, routing, and follow-up with Sales and marketing partners.
• Report on engagement, lead quality, follow-up, and pipeline contribution.

Kenntnisse

Writing skills

Project management

Sales collaboration

Data interpretation

Ausbildung

Bachelor’s degree in Marketing/Communications/Business

Tools

Marketo

Microsoft Dynamics

Pardot

Jobbeschreibung

NielsenIQ is seeking an Associate Manager of Events and Field Marketing to own marketing strategy and activation for events and field programs. This role partners with Sales and other teams, defines messaging, and drives on-site and post-event campaigns to support pipeline growth.

You will manage invitations, emails, landing pages, and digital promotions, coordinating with Marketing Ops for logistics, while reporting on engagement and lead quality. 25% travel within the US is required.