Remote Associate Manager, Events & Field Marketing

Nielsen Consumer LLC; Charlotte (NC); Remote; USD 70,000 - 89,000; Full time

Benefits offered by this job

Flexible working environment

Comprehensive health insurance

Parental leave

Life insurance

Education support

Employee Assistance Program

Job summary

NIQ in the United States seeks a marketing professional to own event strategy and activation for assigned events and field programs, shaping messaging and priority audiences before, during, and after each event.

You will collaborate with Sales, Marketing, and product teams to write communications, build campaigns, and drive on-site activations and post-event follow-ups, with travel ~25% domestically.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 3+ years in B2B event or field marketing.
• Experience building emails and landing pages.
• Ability to interpret performance data and optimize campaigns.

Responsibilities

• Develop event marketing plans defining audiences, messaging, customer experiences, and outcomes.
• Write invitations and emails; build emails/landing pages; coordinate promotions.
• Partner with Sales to identify priority accounts and outreach resources.
• Deliver on-site activations and coordinate logistics.
• Execute post-event campaigns linking interests to content or meetings.
• Coordinate lead capture, routing, and follow-up with Sales/Marketing.
• Report on engagement, lead quality, and pipeline impact.

Skills

Strong writing

Project management

Sales collaboration

Data interpretation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketo

Microsoft Dynamics

Pardot

CRM platforms

Job description

NIQ in the United States seeks a marketing professional to own event strategy and activation for assigned events and field programs, shaping messaging and priority audiences before, during, and after each event.

You will collaborate with Sales, Marketing, and product teams to write communications, build campaigns, and drive on-site activations and post-event follow-ups, with travel ~25% domestically.