Remote Integrated Marketing Lead - Strategy & Growth

NielsenIQ; United States; Remote; USD 115,000 - 129,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ in the United States is seeking a strategic marketing leader to own a portfolio of growth opportunities. You will translate priorities into audience strategies, campaign briefs, messaging, and investment recommendations, guiding delivery across marketing resources and channels.

You will collaborate with Sales, Customer Success, Product, and Product Marketing, building integrated programs and managing budgets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 7+ years of progressive B2B marketing experience with ownership of integrated strategies and programs tied to commercial objectives.
• Ability to translate broad opportunities into focused audience strategies and actionable campaign briefs.
• Experience leading cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
• Strong commercial and analytical judgment, including using CRM and marketing performance data to inform investments.
• Experience planning and tracking marketing budgets.
• Practical experience applying AI tools to marketing work and assessing outputs.
• Strong communication and stakeholder-management skills.

Responsibilities

• Develop integrated marketing strategies to define target audiences, needs, solutions, engagement, and success metrics.
• Partner with Sales, Customer Success, Product, and leadership to assess opportunities and allocate resources.
• Create campaign briefs and narratives with messaging from Product and Product Marketing.
• Guide cross-functional planning and delivery across scope, timing, and dependencies.
• Develop budget recommendations and track program spending with clear tradeoffs.
• Evaluate campaign performance with partners and advise on improvements or scaling.
• Apply AI tools to research, messaging development, and analysis, ensuring quality and relevance.

Skills

Strategic marketing

B2B marketing

Audience strategy

Stakeholder management

Budget planning

AI in marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketo

Microsoft Dynamics (MSD)

Pardot

Job description

NielsenIQ in the United States is seeking a strategic marketing leader to own a portfolio of growth opportunities. You will translate priorities into audience strategies, campaign briefs, messaging, and investment recommendations, guiding delivery across marketing resources and channels.

You will collaborate with Sales, Customer Success, Product, and Product Marketing, building integrated programs and managing budgets.