Remote Events & Field Marketing Manager

NielsenIQ; North Carolina; À distance; USD 70 000 - 89 000; Plein temps

Avantages offerts par ce poste

Flexible working environment

Comprehensive health insurance

Industry-leading parental leave

Life insurance

Education support

Résumé du poste

NIQ is seeking an experienced marketer to own the event marketing strategy and activation for assigned events and field programs across the North America team. You will craft target audiences, messaging, and engaging experiences before, during, and after events.

In this remote US-based role, you will partner with Sales, Marketing Ops, and cross-functional teams to drive pipeline through on-site activations, emails, and post-event follow-ups, with 25% travel within the United States.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in B2B event/field marketing or demand gen.
• Proven ability to plan and execute marketing programs.
• Strong writing and email/landing page skills.

Responsabilités

• Develop event marketing plans defining target audiences, messaging, and experiences.
• Write invitations, emails, landing pages, and coordinate digital/social promotion.
• Partner with Sales to identify priority accounts and prepare outreach resources.
• Deliver on-site activations and coordinate logistics with Marketing Ops.
• Execute post-event campaigns connecting attendee interests to content or meetings.
• Coordinate lead capture, qualification, and routing with Sales and marketing.
• Report on engagement, lead quality, follow-up, and pipeline impact.

Connaissances

Event marketing

B2B marketing

Writing

Project management

Sales collaboration

Data interpretation

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Outils

Marketo

Microsoft Dynamics

Pardot

CRM platforms

Description du poste

NIQ is seeking an experienced marketer to own the event marketing strategy and activation for assigned events and field programs across the North America team. You will craft target audiences, messaging, and engaging experiences before, during, and after events.

In this remote US-based role, you will partner with Sales, Marketing Ops, and cross-functional teams to drive pipeline through on-site activations, emails, and post-event follow-ups, with 25% travel within the United States.