B2B Event Marketing Lead (Remote)

NIQ; United States; Remote; USD 70,000 - 89,000; Full time

Benefits offered by this job

Flexible working

Health insurance

Parental leave

Job summary

NIQ is seeking a results-driven event marketer to own strategy and activation for assigned events and field programs in the US. You will define how NIQ engages priority audiences before, during, and after each event, and craft invitations and landing pages.

This remote role requires ~25% travel. You’ll deliver on-site activations, execute post-event campaigns, and partner with Sales to optimize outreach and impact.

Qualifications

• Bachelor's degree and 3+ years of B2B marketing experience in event or field marketing.
• Strong writing skills and hands-on experience with email and marketing automation platforms.
• Ability to interpret performance data and partner with Sales on outreach.

Responsibilities

• Own the marketing strategy and activation for assigned events and field marketing programs.
• Develop event marketing plans that define target audiences, messaging, and commercial outcomes.
• Write invitation and follow-up communications, build emails and landing pages, and coordinate digital promotion.
• Deliver on-site activations and execute post-event campaigns with timely follow-up.

Skills

Strong writing

Marketing automation

Email marketing

Education

Bachelor's degree

Tools

Marketing automation platforms

Email platforms

Job description

NIQ is seeking a results-driven event marketer to own strategy and activation for assigned events and field programs in the US. You will define how NIQ engages priority audiences before, during, and after each event, and craft invitations and landing pages.

This remote role requires ~25% travel. You’ll deliver on-site activations, execute post-event campaigns, and partner with Sales to optimize outreach and impact.